Nissan names Ashley Gatlin vice president, Total Customer Satisfaction, and Chief Customer Satisfact

In this role, Gatlin will lead Nissan’s Total Customer Satisfaction organization across the U.S. and Canada, with a focus on strengthening customer satisfaction, safety, vehicle quality and retention. She will help ensure the voice of the customer is incorporated throughout the vehicle lifecycle, working across the organization to continuously improve vehicle quality, reliability and the overall ownership experience.

‘Ashley understands that earning a customer’s trust goes far beyond the moment they purchase a vehicle; it’s built through the quality of our products and every experience they have with Nissan and INFINITI,’ said Christian Meunier, chairman, Nissan Americas. ‘Together with her team and the strong support of Nissan, Ashley will continue driving quality, durability and reliability across the organization, always striving to deliver best-in-class customer experiences.’

Gatlin brings more than 25 years of Nissan experience to the role, having held positions of increasing responsibility across Engineering, Supply Chain Management, Manufacturing and TCS. Most recently, she served as senior director, TCS, where she expanded her responsibilities to lead Warranty & Compliance, Overseas Chief Quality Engineering, Field Quality Investigations and Quality Strategy Management for the U.S. and Canada.

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Gatlin assumes the role as Nissan continues to demonstrate progress in product quality and customer satisfaction. Nissan Rogue ranked No. 1 in the compact SUV segment in the J.D. Power 2026 U.S. Initial Quality Study, and the Nissan Murano was named the Most Dependable Midsize SUV for the second consecutive year in the J.D. Power 2026 U.S. Vehicle Dependability Study.

Gatlin will report to Meunier and will be based at Nissan Americas headquarters in Franklin, Tennessee.

Q&A
Q. Who is Ashley Gatlin and what is her new role at Nissan?
A. Ashley Gatlin has been named vice president, Total Customer Satisfaction (TCS), and Chief Customer Satisfaction Officer, U.S. and Canada, at Nissan. In this role, she will lead Nissan’s customer satisfaction, vehicle quality and safety efforts across both markets, with responsibility for strengthening the overall ownership experience and customer retention. Gatlin has more than 25 years of experience at Nissan across Engineering, Supply Chain Management, Manufacturing and TCS.

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Q. What will Ashley Gatlin be responsible for as Nissan’s vice president of Total Customer Satisfaction and Chief Customer Satisfaction Officer?A. Gatlin will lead Nissan’s Total Customer Satisfaction organization in the U.S. and Canada, helping ensure customer feedback is incorporated throughout the vehicle lifecycle. Her organization will focus on vehicle quality, reliability, safety, warranty and compliance, field quality investigations and quality strategy to continuously improve the Nissan customer and ownership experience.

Q. Why did Nissan appoint Ashley Gatlin to lead Total Customer Satisfaction in the U.S. and Canada?
A. Nissan appointed Gatlin because of her extensive cross-functional experience, deep understanding of the company and track record of leadership in quality and customer satisfaction. Her appointment comes as Nissan strengthens its focus on putting customers at the center of the business and builds on recent quality recognition, including the Nissan Rogue ranking No. 1 in the compact SUV segment in the J.D. Power 2026 U.S. Initial Quality Study and the Nissan Murano being named the Most Dependable Midsize SUV for the second consecutive year in the J.D. Power 2026 U.S. Vehicle Dependability Study.