Chery named leading Chinese automotive brand in latest Kantar ‘BrandZ’ ranking

• Chery has been named the top-ranked Chinese automotive brand in the 2026 Kantar BrandZ Top 50 Chinese Global Brand Builders report
• Chery is building its brand globally with deep, long-term integration into individual markets, including the UK

• Chery UK’s retailer network has expanded to more than 80 sites, with plans to reach 100 by autumn 2026
• Growth is being driven by popularity of the best-selling TIGGO SUV range and Chery Super Hybrid (CSH) technology, with every model backed by a 7-year vehicle warranty and 8-year battery warranty Kantar, the world’s leading provider of brand data insights and strategic consulting, has named Chery as the top-ranked Chinese automotive brand for the ninth consecutive year, claiming 11th place overall.

At the accompanying Kantar BrandZ Launch & Globalisation Summit, Zhang Guibing, Executive Vice President of Chery Auto and President of Chery International, joined Wang Xing, CEO of Kantar Greater China and Global Chair of BrandZ, to explain Chery’s successful global expansion strategy, including in the UK.

Zhang described how Chinese manufacturers have entered a new era, in which competitiveness is no longer defined by price and product alone, but by the depth of customer trust a brand can build in each individual markets. Chery’s guiding philosophy is to become a genuine local stakeholder rather than simply a vehicle exporter, built on localisation of talent, long-term investment, and mutually beneficial and genuinely meaningful partnerships.

Since launching into the UK in August 2025, Chery UK has become one of the UK’s fastest-growing automotive brands. In June 2026 it registered almost 4,000 cars in that single one-month period.

Chery UK’s retailer network has expanded rapidly, with more than 80 sites now open across the country and further growth planned to take the network to 100 by autumn.

That growth has been spearheaded the popularity of the TIGGO SUV range and the Chery Super Hybrid (CSH) powertrain offered in each model, which gives drivers the smoothness and performance of electric-only running for most day-to-day journeys, combined with the convenience and long range of an efficient petrol engine when needed. The award-winning TIGGO models are backed by a seven-year vehicle warranty and an eight-year battery warranty.
Photo credit: CHERY UK
Posted on Autotech-plus.com

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