Porsche Taycan to be discontinued by 2030, report claims
Porsche plans to discontinue the Taycan by no later than 2030, according to a report in German business magazine, Wirtschaftswoche.
Citing insider sources, the publication claims that Porsche originally considered relocating Taycan production from its Stuttgart plant to the Leipzig factory, where capacity utilisation had been significantly lower than expected. An alternative option of an immediate discontinuation was also examined.
The decision to phase out the four-door model over several years rather than ending production abruptly has reportedly been agreed with the Porsche works council, though it is reported that an agreement has yet to be formalised. Production of the Taycan is expected to remain in Stuttgart until the planned phase-out.
Porsche CEO, Michael Leiters, was non-committal when asked about the Taycan’s future in a July interview with the Frankfurter Allgemeine Zeitung: “In the short term, we are not planning to discontinue the Taycan. We have invested a lot in the model and want to observe how demand develops.”
Porsche did not respond to Autocar’s requests for comment on the reported discontinuation by 2030.
The Taycan was launched as Porsche’s pure electric model in 2019. At the German car maker’s IPO in 2022, former chairman, Oliver Blume, said Porsche was targeting 80% of sales from electric models by 2030.
That has yet to materialise. After peaking at 40,960 units in 2023, Taycan deliveries fell to 16,339 in 2025. In the first half of 2026, Porsche sold 6219 Taycans. In this time, production has been paused multiple times due to dwindling sales.
Despite the reported phase out of the Taycan, Porsche is not expected to abandon the electric performance sedan market. A successor model could form part of the fifth-generation Panamera line-up in a strategy similar to that of the Macan and Cayenne, where internal combustion engine and electric models coexist under a single model name with distinctly different exterior designs.
Porsche’s Leipzig plant is well-equipped to support such a consolidation. The facility already produces the Panamera and the electric Macan on a single production line capable of building internal combustion engine, plug-in hybrid and electric models.
With the Taycan currently built at Porsche’s Zuffenhausen plant in Stuttgart alongside the 911, relocating production of a Panamera badged successor to Leipzig would consolidate saloon manufacturing and improve economies of scale.
Porsche has already written down €1.8 billion related to delayed platform development.
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