HELLA Returns to the Crandon World Championships with Robb Holland for his OffRoad Debut This Weeken

September 4, 2026 by FORVIA HELLA
• HELLA sponsors Robb Holland’s debut in Crandon World Championship Races at Crandon International Raceway on September 3-6
• Holland will compete in a Pro Lite truck for the first time
• HELLA will sponsor the Rage on the Rocks night race for Ultra 4 and Class 11 drivers
• Hella to provide VIP viewing from Holland’s race transporter, The Beast, in partnership with RACER Network and its R92 Membership Program
• The Crandon World Championship Races will be livestreamed all weekend on Racer Network and the Racer+ app
HELLA GmbH & Co. KGaA (‘FORVIA HELLA’) is returning to the 57th Polaris Crandon World Championship Races; one of the biggest annual off-road events on the calendar, which takes place at Crandon International Raceway in Wisconsin.

For the 2026 event, the lighting company will extend its support of circuit racer, Robb Holland. The experienced American driver who has competed in British and European touring cars, won IMSA championships and conquered Pikes Peak, will make his off-road debut in Crandon World Championship this weekend.
Holland will compete in the Pro Lite Truck Class for the first time in a vehicle sponsored by HELLA as well as OMP, HP Tuners, and Yokohama Tire.

The action for Robb will begin with Qualifying on Thursday, September 3. His first races take place on Saturday with the Finals on Sunday, September 6
HELLA AT CRANDON

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While Robb is playing in the dirt, the HELLA team will be based in The Beast; the name given to Robb’s race trailer, which includes a cabin that will serve as HELLA HQ for the weekend. On top, the viewing deck will be available to VIP guests, including members of RACER Network’s R92 Membership Program, which will be based alongside the transporter.

HELLA will be displaying a number of new products, including 1′ and 2′ HELLA RACER Pods, as well as the popular HELLA X-TREME Cubes available in multiple sizes. There will also be a range of new HELLA merchandise available for purchase.

HELLA lighting will be on duty for the HELLA Rage on the Rocks – a frenetic night race for Ultra 4 drivers scheduled for Saturday at 7:30–9:30 PM. It features jumps, obstacles and some inevitable carnage!