GENESIS CANADA NAMED OFFICIAL LUXURY VEHICLE OF CLUBLINK IN NEW MULTIYEAR PARTNERSHIP

• Multi-year partnership enhances experiences for Genesis guests and ClubLink members nationwide
• On-site activations and integrated marketing—including vehicle displays, digital platforms and preferred parking, bring the partnership to life

Genesis Canada and ClubLink Corporation, Canada’s largest owner, operator, and manager of golf and country clubs, announces a new multi-year partnership designed to deliver elevated golf and lifestyle experiences to Canadian Genesis Guests and ClubLink members.

Genesis will be recognized as the Official Luxury Vehicle of ClubLink, with exclusive integration across ClubLink’s marketing channels, on-site experiences, and member communications.

ClubLink members looking to become new Genesis owners will be eligible for a preferred partner reduction of 1 per cent on the applicable lease rate1 or 0.5 per cent on the applicable finance rate1, while existing Genesis guests who wish to join ClubLink will receive a preferred rate on their membership initiation fee, reinforcing the shared commitment of both brands to delivering meaningful value and exclusive benefits to their members. These benefits complement Genesis’ signature ownership experience, including five years of complimentary valet service and courtesy vehicle pick-up and drop-off, further enhancing how guests and members engage with both brands.

‘This partnership reflects Genesis’ commitment to creating meaningful connections through premium experiences,’ said Steve Flamand, president and CEO of Hyundai Auto Canada Corp. ‘Golf is a natural extension of the Genesis brand in Canada and around the world—bringing together shared values of integrity, hospitality, and excellence in a setting that is both personal and memorable.’

Founded in Canada in the early 1990s, ClubLink transformed traditional golf membership models by introducing its ‘One Membership, More Golf’ concept, establishing a network of premium courses offering reciprocal access and elevated value for members. Today, ClubLink continues to enhance experiences across its extensive network, while Genesis has rapidly established itself as a modern luxury brand by challenging conventions through design, service, and innovation. In Canada, that differentiated approach is reflected in Genesis’ agency distributor model, which supports a seamless, elevated ownership experience for guests nationwide. Genesis’ award-winning vehicles and unique business framework have helped deliver an elevated guest experience, propelling Genesis to become one of the fastest-growing automotive brands in Canada.

Elevated Experiences for Guests and Members
Genesis and ClubLink will bring the partnership to life through a series of curated touchpoints designed to enhance engagement both on and off the course.

• Preferred Parking for Genesis Guests – Preferred parking spots for Genesis drivers at select ClubLink locations.
• ‘Genesis Experience Days’ – A series of signature events hosted at select ClubLink properties, blending luxury vehicle experiences with premium golf environments through on-site vehicle displays and curated brand touchpoints.
I• ntegrated Brand Presence Across ClubLink Network
The partnership also delivers full-season visibility across ClubLink’s member ecosystem, including:

• Digital integration across ClubLink Life TV and ClubLink.ca
• Targeted direct email campaigns and member communications
• Monthly inclusion in ClubLink club newsletters
• On-site brand presence across select ClubLink properties
‘At its core, golf has always been about bringing people together—fostering connection, integrity and shared experiences. This partnership with Genesis Canada reflects that same spirit, uniting two brands that believe in creating meaningful moments both on and off the course, while elevating the way our members engage with the game,’ says Jamie King, vice president of sales, marketing, and business development at ClubLink Corporation. ‘We are proud to partner with Genesis Canada to create experiences that will resonate with our members in a distinctive and lasting way.’
Photo credit: Genesis Motors Canada
Posted on Autotech-plus.com