Driving excellence together: BYD Group becomes Official Partner of Paris SaintGermain
• Collaboration includes a wide range of fan-focused activations, immersive experiences, exclusive content, events and supply of BYD and DENZA cars for three years
BYD, the world’s leading manufacturer of new-energy vehicles, and Paris Saint-Germain, one of the world’s most iconic and influential football clubs, are proud to announce a new global partnership through June 2029. Under the three-year agreement, BYD becomes the Official Automotive Partner of Paris Saint-Germain.
The partnership brings together two global brands united by a shared vision of innovation, excellence and international ambition. Both Paris Saint-Germain and BYD have transformed their respective industries by constantly challenging conventions, embracing innovation and building meaningful connections with millions of fans and customers around the world.
Over the next three seasons, the partnership will come to life through worldwide campaigns, exclusive content featuring Paris Saint-Germain’s men’s and women’s teams, immersive fan activations and unique experiences for supporters across the globe. BYD will also enjoy prominent visibility at the Club’s Parc des Princes stadium, while vehicles from both BYD and DENZA, the Group’s premium automotive brand, will support Paris Saint-Germain’s day-to-day operations.
By bringing together one of the world’s most iconic football clubs and the global leader in new-energy vehicles, Paris Saint-Germain and BYD aim to inspire fans worldwide while setting new standards for innovation, performance and excellence.
The partnership will also provide BYD with a powerful platform to showcase its cutting-edge technologies to a global audience passionate about sport, innovation and premium experiences. It will also support BYD’s growing presence in France, where the company continues to expand its retail network, and strengthen its relationship with French consumers through innovative mobility solutions and local activations.
Stella Li, Executive Vice-President of BYD, commented: ‘We are delighted to partner with Paris Saint-Germain, a club that has become a global symbol of excellence, ambition and innovation. At BYD, we share the same determination to challenge convention, inspire progress and connect with people through innovation. This partnership brings together two globally recognised brands united by a forward-looking vision and a passion for creating exceptional experiences. Together, we look forward to engaging with millions of fans worldwide while promoting a more innovative and sustainable future.’
Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain, said: ‘We are proud to welcome BYD to the Paris Saint-Germain family. As one of the world’s fastest-growing and most innovative companies, BYD is a natural partner for the Club. Bringing our two brands together opens exciting opportunities to engage fans through creativity, innovation and unique experiences around the world.’
This partnership forms part of BYD’s broader European growth strategy, as the company continues to expand rapidly through a comprehensive range of fully electric and Super Hybrid vehicles. Now present in more than 120 countries and regions, BYD is accelerating its industrial and commercial footprint across Europe. As BYD continues its rapid development across Europe, the partnership with Paris Saint-Germain represents a powerful platform to strengthen brand awareness, showcase technological innovation and connect with millions of fans through shared experiences built around passion, performance and sustainability.
Photo credit: BYD UK
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