Audi expands invehicle personalization with enhanced Audi Themes experience

• New Personal Themes capability allows eligible customers to upload their own images and create customized in-vehicle experiences
• New Audi Themes offering unlocks access to a growing catalog of 340 professionally designed themes

Audi of America today announced new enhancements to Audi Themes, expanding the way customers can personalize their vehicle experience through access to a growing catalog of curated digital themes and the introduction of Personal Themes, a new capability that allows eligible customers to create custom themes using their own photos. Audi Themes is an optional digital personalization offering that enhances the visual appearance of compatible vehicle infotainment displays and, where equipped, interior lighting. It does not alter vehicle performance, driving characteristics, safety-enhancing features, or core infotainment functionality.

Audi Themes enhances the in-vehicle experience by combining display backgrounds for the center and passenger displays with coordinated interior lighting colors, where equipped. With a wide range of existing designs and additional new content planned throughout the year, Audi Themes gives customers additional opportunities to make their Audi a reflection of their individual style and life.

Personal themes can be created directly through the myAudi app by following simple on-screen prompts. Customers can maintain up to three personal themes at a time and can create new ones by deleting an existing Personal Theme.

Personal themes are linked to a customer’s myAudi account and remain associated with that user profile across compatible vehicles. Personal Themes is available only while customers are signed in with an active myAudi account and will be removed from the vehicle if the user logs out or no longer maintains active Audi Themes access.

Since its U.S. introduction in 2023, the Audi Themes library has expanded from fewer than 50 designs to more than 340 curated experiences. The collection includes landscapes, travel-inspired imagery, abstract artwork, seasonal content and special event designs, with additional content updates planned throughout the year.

For existing customers who have previously purchased individual Audi Themes, those themes will remain associated with their vehicle and continue to be available without the need for annual Audi Themes access.

Make your Audi truly yours
With Audi Themes, customers can choose from a wide range of professionally designed experiences or create their own Personal Themes using cherished photos and memories.

As digital ecosystems become increasingly personalized, consumers are looking for experiences that reflect their individual preferences across every aspect of daily life. Audi Themes extends that expectation into the in-car experience, offering additional opportunities for tailored self-expression.

Audi Themes is designed exclusively as an optional personalization experience for compatible infotainment displays and interior lighting. It does not alter vehicle performance, driving characteristics, safety-enhancing features, or core infotainment functionality. Whether selecting a seasonal design, showcasing a favorite travel memory, or creating something completely unique, Audi Themes provides new opportunities to personalize every journey.

To celebrate the launch, Audi is offering a seven-day trial for $1.00 (plus applicable taxes) for Audi Themes-capable model year 2023 and newer vehicles. During or after the trial period, customers may continue enjoying full access to Audi Themes through a $39.99 annual offering (equivalent of $3.33 per month, plus applicable taxes) available in the myAudi Marketplace in the myAudi app.

For additional information and support, customers can visit the myAudi app or contact the Audi of America Digital Business and Connected Services Care Team at 1-800-822-2834, Monday through Friday from 8:00 a.m. to 7:00 p.m. ET, or email digitalhelp@audi.com.

Audi Themes debuted in the U.S. market in December 2023 and was initially structured as single purchases for individual Themes, selected from a library of available options. Customers can now unlock the complete Audi Themes catalog, including future content additions, through a paid annual subscription available via the myAudi Marketplace.

New Personal Themes capability
A key feature of the new Audi Themes experience is the introduction of Personal Themes, allowing users to transform their favorite personal photos into customized digital themes that can be displayed within their compatible vehicle. Whether showcasing family moments, a beloved pet, favorite vacation memories, or even a cherished Audi model, Personal Themes offers an additional way for customers to personalize and enhance their in-vehicle experience.
Photo credit: Audi
Posted on Autotech-plus.com

Related Posts