Ferrari has finally announced the price of its first electric car. This is still a brutally expensive car, but buyers who prepared for the previously estimated $640,000 price now have enough money left over for a second sports car.
The 2027 Ferrari Luce starts at $560,800, which is approximately $80,000 less than earlier estimates. Of course, calling a $560,800 Ferrari affordable is like calling a tiger friendly because it only ate one arm.
The Luce is Ferrari’s first fully electric production car and one of the strangest machines ever to wear a Prancing Horse badge. It has four doors, five seats, and Ferrari’s first proper rear bench, making it perfect for transporting three children who have never heard the phrase “student loan.”
Its starting price reportedly makes it the most expensive five-seat production car currently available, because it costs around $50,000 more than the highest-priced Rolls-Royce Cullinan trim. Seems impressive, considering Rolls-Royce buyers usually consider half a million dollars a rounding error.
Ferrari developed the Luce with former Apple designer Jony Ive and industrial designer Marc Newson. Its unusual styling has already divided enthusiasts. Some see the future of Ferrari, while others see an abomination.
Those four motors produce a combined 1,035 horsepower, with one assigned to each wheel. Ferrari claims the Luce can reach 62 mph in 2.5 seconds.
A 122-kWh battery should provide approximately 280 miles of EPA range. The Luce also has paddle shifters despite having no conventional transmission. Instead, they adjust torque delivery and regenerative braking because removing the paddles completely might cause traditional Ferrari owners to start hyperventilating.
Other unusual firsts include the largest wheels fitted to a road-going Ferrari and a patented sound system that amplifies genuine noise from the rear axle instead of playing a fake gasoline soundtrack. At least Ferrari resisted making its EV impersonate a V12 through hidden speakers.
The Luce is expected to reach the US market during the second quarter of 2027. It may be controversial, electric, and more expensive than most houses, but with 1,035 hp and room for five, Ferrari has successfully turned the sensible family EV into something completely unreasonable.
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