Chevrolet evolves High Country trim, starting with 2027 Traverse

The High Country, Chevrolet’s ultimate expression of sophisticated design in SUVs and trucks, has evolved – and the new look will be available first on the 2027 Traverse.

‘High Country is an important part of Chevrolet’s design strategy — a premium expression with a clear role across the lineup,’ said Phil Zak, global executive exterior design director. ‘Launching first on the new Traverse and then on the Silverado, we’re evolving the trim’s identity into something more premium, modern, athletic and aspirational, while keeping it grounded in the capability and confidence that define Chevrolet.’ Traverse improves with the addition of the evolved High Country and advanced tech available across the lineup, while building on strong momentum for Chevrolet’s SUV portfolio. This momentum is fueled by a highly dedicated customer base, as Traverse High Country customers are more loyal to Chevrolet and to the Traverse nameplate.

Traverse sales rose 20% in the second quarter of 2026 and delivered the nameplate’s best-ever first half, on the heels of the vehicle’s best-ever sales in 2025, underscoring demand for a family-ready SUV that blends capability, comfort and design.

High Country in depth

The High Country interior evolution comes through in a premium seating material designed to balance style, durability and everyday usability with new Jet Black seats with Natural Tan accents, Natural Tan edged seatbelts, debossed first-row headrests, and real wood décor. New tech for 2027

Camera features provide helpful views inside and outside the vehicle, whether you’re on the road or parked.

An interior camera, available in all 2027 Chevy Traverse models and standard in High Country and RS, adds visibility for family adventures. Cabin Glance lets you quickly check on kids, pets or other passengers with a live view of the second and third rows right on the center screen.

Whether it’s reviewing the journey’s highlights or an unexpected moment on the road, Surround Vision Recorder1, lets you capture, watch and save videos from your vehicle’s cameras when your vehicle is on. For extra peace of mind, Security Recording1 can automatically start recording footage when something triggers the vehicle’s alarm. Just add a USB drive to save and access video recordings whenever you need them.

As Chevrolet’s modern three-row SUV, the Traverse High Country pairs this upscale design execution with the functionality and performance families expect, including best-in-class2 max cargo volume of up to 98 cubic feet3, a standard 2.5L turbocharged engine delivering a 328 horsepower and 326 lb.-ft. of torque with up to 5,000 pounds of trailering capability4. A 17.7-inch diagonal center touchscreen, available Super Cruise hands-free driver assistance technology5 and a comprehensive suite of Chevy Safety Assist and additional driver-assistance features6 underscore Traverse High Country’s positioning as a refined, tech-forward and family-ready SUV that balances a confident, truck-like presence with everyday usability.

Future in Chevrolet

High Country customers want a premium feel with practical utility, advanced technology, comfort and confidence, expanding Traverse’s appeal as more shoppers move into the three-row SUV segment. The new High Country experience is modern, athletic and contemporary. In addition to the 2027 Traverse, the latest High Country treatment is available on the Next-Generation 2027 Chevrolet Silverado High Country, which also features the new Tritan Satin grille, Silverado’s first panoramic sunroof, and over 60 diagonal inches of digital displays.

The 2027 Chevrolet Traverse High Country will begin production in September at Lansing Delta Township Assembly with US and globally sourced parts.
Photo credit: Chevrolet
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