Why Ford’s WRC comeback proves its commitment to the UK

Ford’s return to the World Rally Championship in 2028 is great news for rallying fans, especially those of us in Britain – but more importantly it’s also a real statement of intent of the Blue Oval’s wider commitment to the European market.

Let’s deal with the rallying side first: Ford returning as a full manufacturer for the first time since 2012 is a huge boost for the WRC. The current Rally1 cars are spectacular but also hugely costly, which has impacted entrant numbers.