Nissan welcomes travelers to Nashville International Airport with a hometown tribute to Tennessee ma
The Nashville area is home to Nissan’s Americas headquarters and award-winning Smyrna Vehicle Assembly Plant – a critical part of Nissan’s U.S. footprint since 1983, including nearly 15 years of INFINITI assembly in Tennessee. Just down the road in Decherd, Tennessee, is Nissan’s Powertrain Assembly Plant, which recently celebrated the major milestone of assembling 20 million engines since opening in 1977.
‘Nissan’s roots run deep in Middle Tennessee, where rugged and confident vehicles like Pathfinder are assembled by our talented team,’ said Victor Taylor, division vice president, U.S. manufacturing, supply chain management and production engineering, Nissan Americas. ‘This takeover is a tribute to the thousands of Tennessee employees who power our brand every day, and a bold reminder that Nissan is woven into the fabric of this community.’
The large rooftop installation adjacent to the airport is visible day and night, with the Z’s headlights and taillights illuminated for arriving and departing fliers. A real Nissan Z was used for the display – stripped down, reinforced and custom-mounted for its rooftop debut. Angled toward runway 20R, the installation gives travelers a new landmark to spot as they approach Nashville.
Inside the terminal, travelers will encounter a 14-foot-tall recreation of a plastic toy-car package — looking like it came right off the store shelf — with the Tennessee-assembled1 Pathfinder Rock Creek. Positioned in a high-traffic area after security, the display includes a QR code linking to NissanUSA.com for visitors to learn more about the off-road-ready SUV.
The campaign extends throughout the airport with a series of videos featuring employees from Nissan’s Smyrna Vehicle Assembly Plant, showcasing the people behind Tennessee’s manufacturing excellence and the brand’s continued momentum in the U.S.
‘Nashville International Airport is proud to partner with Nissan in celebrating a company that has helped shape the economic vitality of Middle Tennessee for more than four decades,’ said Doug Kreulen, president and CEO, Metropolitan Nashville Airport Authority. ‘As two of the region’s largest economic engines, Nissan and BNA play a critical role in attracting businesses, jobs and investments from around the world. Together, we are creating a welcome experience that reflects the innovation, craftsmanship and community pride that define Middle Tennessee.’
The rooftop welcome, Pathfinder Rock Creek exhibit and videos will be featured through the end of October, welcoming more than 2 million passengers who fly through BNA on a monthly basis.
Q&A
Q: What is Nissan announcing at Nashville International Airport (BNA)?
A: Nissan is launching a new brand activation at Nashville International Airport (BNA) that showcases the company’s deep roots in Tennessee and highlights its people, products and manufacturing footprint to the millions of travelers who pass through the airport each year.
Q: Why did Nissan choose to partner with Nashville International Airport?
A: Nashville is home to Nissan Americas and a major center of the company’s U.S. operations. Partnering with BNA allows Nissan to strengthen its connection to the Middle Tennessee community while engaging with travelers, residents and visitors arriving in one of the nation’s fastest-growing cities.
Q: How will travelers experience Nissan’s presence at BNA?
A: Travelers will see Nissan branding and messaging across prominent advertising locations throughout the airport. The partnership is designed to create a consistent and engaging brand experience that reflects Nissan’s commitment to innovation, mobility and the Nashville community.
Q: What does this partnership mean for Nashville and the region?
A: By increasing its visibility at Nashville’s gateway airport, Nissan is reinforcing its investment in the region and helping showcase the company’s role as a major employer, economic contributor and community partner. It also provides an opportunity to spotlight the thousands of manufacturing employees in Tennessee who help build Nissan vehicles and engines, reflecting the company’s commitment to building where it sells and investing in American manufacturing.
Q: How does this partnership support Nissan’s business objectives?
A: The agreement provides Nissan with a unique opportunity to reach a broad audience of business and leisure travelers while increasing awareness of the brand in a high-profile environment. It also aligns with Nissan’s efforts to strengthen engagement with customers and communities across the Americas.
Q: What makes Nashville International Airport an important platform for Nissan?
A: BNA serves millions of passengers annually and is one of the most visible destinations in Middle Tennessee. Its role as a transportation hub provides Nissan with an optimal platform to connect with travelers from across the country and around the world.
Photo credit: Nissan
Posted on Autotech-plus.com
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