Four Million and Counting: Nissan Qashqai Cements its SUV Success Story

July 17, 2026 by Nissan
• Nissan Qashqai has surpassed four million sales across Europe since its launch in 2006
• Qashqai has also received more than 110 international awards, including 20 Car of the Year titles across different countries
• Milestone comes as Nissan launches a video series to help customers make the most of their Qashqai, plus a new ad campaign that celebrates the brand’s UK heritage

Nissan Qashqai has surpassed four million sales in Europe, reinforcing its position as one of the region’s most successful SUVs. Since its introduction in 2006, Qashqai has become one of Nissan’s greatest success stories by combining practical design, everyday usability and technologies developed specifically for European customers.

Across three generations, Qashqai has evolved to meet changing customer expectations, introducing innovations such as e-POWER hybrid technology that have helped keep it at the forefront of the SUV segment The Qashqai has also received more than 110 international awards, including 20 Car of the Year awards across different countries, confirming its continued success and reliability.

How is Nissan Helping Customers Get More from Qashqai?
To celebrate the four million sales milestone, engineers at Nissan Technical Centre Europe (NTCE) have developed a tech video series for customers wanting to get the most of their Qashqai.

The series ‘Wait, My Qashqai Does What…?’ highlights a range of features that drivers may not be using to their full potential. Each video provides practical tips, helping customers better understand the technologies that have contributed to Qashqai’s success. Topics include personalising Driver Assist settings, simplifying parking manoeuvres, maximising the flexibility of the luggage area, and making the most of the Nissan Intelligent Key.
Four million European sales demonstrate how Nissan Qashqai continues to evolve through customer-focused design, advanced technologies and electrified innovation, reinforcing its position as one of Europe’s most successful SUVs.

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Massimiliano (Max) Messina, Chairperson for Nissan’s Africa, Middle East, India, Europe and Oceania (AMIEO) region said: ‘Reaching four million happy customers across Europe is an incredible milestone for Qashqai and reflects the innovation, dedication and craftsmanship of our design, engineering, and manufacturing teams, as well as the trust and loyalty that our customers have placed in the vehicle.

‘Over the years, Qashqai has continuously evolved to meet the changing needs of drivers and families across Europe. This achievement is not just about sales. There are over four million customers choosing Qashqai and enjoying the confidence, comfort, and technology it brings to their everyday lives. We remain committed to developing technologies that make driving experience safer, easier and more enjoyable for all.’

Speaking on the achievement and the video series, David Moss, Senior Vice President, Research and Development, Nissan Africa, Middle East, India, Europe and Oceania (AMIEO) said: ‘Four million sales is a remarkable triumph and a testament to the innovation, quality and customer focus that have defined the model for almost two decades. At NTCE, our engineers are passionate about creating technologies that make everyday driving safer, easier and more enjoyable. Through this video series, we’re sharing their expertise directly with customers, helping them unlock the full potential of their Qashqai and get even more value from the vehicle they own.’

Designed, Engineered and Built in Europe
Every European Nissan Qashqai is the result of collaboration between Nissan teams across the UK and continental Europe. The vehicle is:

• Designed at Nissan Design Europe in London
• Engineered at Nissan Technical Centre Europe in Cranfield and Barcelona
• Manufactured at Nissan’s Sunderland Plant
To emphasise Qashqai’s UK credentials and Nissan’s long heritage here, the model is one of stars of ‘Designed. Built. Loved. By Britain’, a major new marketing campaign from the brand that features the music of Sam Fender – who himself grew up in North Shields, just a 20-minute drive from Nissan’s Sunderland plant.

Why Has Nissan Qashqai Become One of Europe’s Best-Selling SUVs?
Nissan Qashqai, introduced almost two decades ago as the original crossover, has created its segment by combining the elevated driving position and versatility of an SUV with the practicality and efficiency of a passenger car.

Throughout its history, Qashqai has continued to meet customer expectations in areas including safety, connectivity, electrification and comfort, helping it remain an SUV loved by consumers across the region.

What Technologies Are Available on Nissan Qashqai?
Today’s Nissan Qashqai includes a range of advanced technologies designed to make every day driving easier, safer and more convenient.

Key technologies include:

• e-POWER, Nissan’s unique hybrid powertrain delivers an electric-drive experience without requiring external charging. It reaches more than 795 miles (WLTP) on one tank of petrol, delivering up to 65.7 mpg.
• ProPILOT driver assistance technologies, reducing driver workload during motorway and everyday driving
• Connected services and intuitive digital technologies, designed to improve convenience and usability
• One of the largest luggage capacities in the SUV segment, improving everyday practicality
Frequently Asked Questions

What is Nissan Qashqai?
Nissan Qashqai is a compact SUV introduced in Europe in 2006. It combines SUV practicality with passenger-car comfort and has become one of Europe’s best-selling SUVs.

How many Nissan Qashqai models have been sold in Europe?
More than four million Nissan Qashqai vehicles have been sold in Europe.

What is Nissan e-POWER?
e-POWER is Nissan’s unique hybrid powertrain in which a petrol engine generates electricity while an electric motor alone drives the wheels, delivering an EV-like driving experience without external charging.

Where is Nissan Qashqai designed and built?
European Qashqai models are designed in London, engineered in Cranfield and Barcelona and manufactured at Nissan’s Sunderland Plant in the United Kingdom.

Why has Nissan launched a new Qashqai technology video series?
The videos help owners to better understand and use the everyday technologies developed by the Nissan engineers behind Qashqai.