BMW of North America Announces New Executive Appointment

BMW of North America today announced that April Vigilante has been named Vice President, Customer Support and Aftersales, effective October 1, 2026. In this role, Vigilante will oversee the company’s customer support and aftersales organization in the U.S., including technical service, warranty, parts logistics, and the development of the aftersales business across BMW’s dealer network. She will report directly to Sebastian Mackensen, President and CEO, BMW of North America.

Vigilante brings more than 25 years of experience with BMW of North America and a broad understanding of the company’s operations, dealer network and customer business. She currently serves as Department Head of Human Resources Management, HR Marketing and Recruiting.

Read Also

1 week ago

Urban Automotive celebrates a decade at Goodwood Festival of Speed with two landmark debuts

22 autotech

‘April’s extensive experience across our business, together with her strong relationships throughout our company and dealer network, makes her exceptionally well suited to lead our Customer Support and Aftersales organization,’ said Mackensen. ‘Aftersales plays a critical role in the customer experience and in the long-term success of our brands and our dealers. I am confident April’s leadership will help us further strengthen both.’

Vigilante began her career with BMW of North America in 2000 in parts logistics and subsequently held positions across operations, sales, aftersales and human resources. From 2021 to 2023, she served as Department Head of Aftersales for BMW’s Western Region before assuming her current role in human resources.