Bentley turns Tokyo green in celebration of new models

• New Continental GT S and Supersports arrive in Japan for the first time, with unveiling at the iconic Tokyo Tower, illuminated in green to mark the occasion
• Shinkansen-inspired Continental GT S celebrates Bentley in Japan

• Dedicated coffee and cars event in Shinjuku with Bentley Creative Director Mai Ikuzawa

Bentley has brought its latest two-door models to Tokyo across several days of celebration of the brand’s long-standing presence in Japan, including a takeover of the iconic Tokyo Tower on Saturday night to celebrate the regional debut of the new Continental GT S and Supersports models.

The Supersports – represented by Bentley’s own ‘Pymkhana’ car that was driven by Travis Pastrana for the Supersports: FULL SEND film released earlier this year – had made two other appearances across Tokyo before Saturday night’s Tokyo Tower event. The first was at the renowned and popular Daikoku car meet, where the car arrived to join the informal and respectful gathering of Japanese car culture which takes place on most Thursday, Friday and Saturday nights. Inspired by the legendary car modification ethos that runs through Japan’s car collective, the Supersports was fitted with underbody illumination for the trip, glowing soft green to match the accent colour of the car’s livery and front wheels. The following evening, the Supersports joined a dedicated event in Shinjuku, hosted by Bentley in collaboration with Creative Director Mai Ikuzawa, but open to all. While a DJ played live music, scores of cars from across Tokyo’s supercar, classic and modified car scenes gathered, with their owners sharing stories and content while enjoying free food and drinks. The collection of cars was joined by numerous Bentleys, including the new Continental GT S wearing a wrap inspired by the Hayabusa Shinkansen train – the fastest Shinkansen service in Japan, that runs from Tokyo to Hakodate. Prior to the event this special Continental GT S headed to the world-famous Shibuya crossing, where the surrounding large-scale LED screens played an edit of the FULL SEND film previewing the activities ahead.

Bentley’s Regional Director for Asia Pacific, Dave Hayter:
‘Japan has always been a strong market for Bentley. As we continue to explore our more sporting side again, we were honoured to debut the new driver-focused Continental GT S to our most loyal customers with the unique event at the Tokyo Tower in collaboration with Cornes Tokyo. Having the FULL SEND Supersports with us made the occasion even more special, and our coffee and cars party on Friday night in Shinjuku – with Bentley at its heart – showed us that interest in our brand is growing, while we also make new friends.’

The FULL SEND Supersports now returns to the UK, ahead of making its UK public debut at the upcoming Goodwood Festival of Speed.
Photo credit: Bentley
Posted on Autotech-plus.com

Related Posts