When retro’s a no-go: Polestar concept is a masterclass in design reinvention

How do you reinvent the styling language of a brand that’s only existed as a stand-alone manufacturer for nine years? In quite emphatic style, clearly.

Design boss Philipp Römers faced no small task in establishing a new look for Polestar, a young marque whose Scandi-cool cockpits and sleek, minimalist silhouettes have always been at the very heart of its business proposition.