Mazda has answered years of fan requests for a yellow ND Miata — with exactly six of them. The car is called the Roadster FSW Ver.2, it wears a shade called Sunflower Yellow, and it was announced this week ahead of the 2026 Mazda Fan Festa at Fuji Speedway. The catch is that you cannot simply order one. The right to purchase is being handed out by lottery at the event itself, making this one of the most allocation-restricted factory-backed specials in recent Miata history.
The project is a collaboration between four Japanese dealers — Kanto Mazda, Shizuoka Mazda, Tokai Mazda, and Koshin Mazda — but the paint work happens at Mazda Engineering & Technology in Hiroshima, the same subsidiary that builds Mazda’s concept cars and low-volume specialty vehicles. That distinction matters. This is not a dealer wrap or an aftermarket respray; it is factory-certified work, and each car ships with a Mazda E&T certificate of authenticity to prove it.
The ND generation has been on sale since 2014, and in all that time Mazda never offered it in yellow from the factory. Sunflower Yellow last appeared on the facelifted NC-generation Miata; American buyers knew a close relative as Competition Yellow on the 2009 and 2010 model years. The ND has gone its entire run without it — until now, and even now only barely.
The color is not a new formulation. Mazda designates it A6Y internally, and the shade leans slightly cooler and less saturated than the Competition Yellow NC fans remember from the US market. On the ND’s clean bodywork it reads as a proper sports-car yellow, the kind of color the car’s proportions have always deserved. It is also worth noting this is the second consecutive year the four-dealer group has done something like this: the Roadster FSW Ver.1, revealed at last year’s Fan Festa, was limited to five units and wore a Hunter Green wrap paying homage to the Neo Green of the NA Eunos Roadster V Special.
The FSW Ver.2 starts from the Roadster S Special Package, the relatively entry-level ND trim running the 1.5-liter Skyactiv-G four-cylinder — 134 horsepower, 112 lb-ft of torque, six-speed manual, rear-wheel drive. The yellow treatment adds ¥1,452,000 (roughly $9,200) on top of the base car’s price, and the accessory aero kit — front splitter, side skirts, rear spoiler, and rear diffuser section, all finished in Brilliant Black — adds another ¥163,979 (around $1,000). The all-in price before the event discount is ¥4,871,979, or approximately $30,959 at current exchange rates. Lottery winners at Fan Festa receive a discount that brings it to ¥4,708,000, closer to $29,900.
The yellow carries through the cabin, not just the body. Mazda E&T color-matches the interior upper door trim, the air conditioning vent rings, and the key fob. Each car also comes with the optional Touring Package, adding adaptive LED headlights, adaptive cruise control, heated seats, and traffic sign recognition. And the purchase includes a two-day, one-night VIP trip to Hiroshima — Mazda headquarters, the Mazda Museum, and the E&T facility where the car was actually built.
The Fan Festa runs October 3 and 4 at Fuji Speedway. Three cars are allocated to each day, with applications accepted on-site between 9 a.m. and noon local time. The process requires physical attendance: applicants inspect the car at the dealer booth, receive a staff briefing, submit one application per person per day, and wait for their number to be called from the main stage before the event closes. The winning right is non-transferable and applies only to the named applicant.
As for whether there is any path outside the lottery: technically, yes. The fine print states that any units not claimed at the event can be sold afterward at the participating dealers’ discretion. So if all six lottery slots somehow go unclaimed — an unlikely scenario given the demand — a dealer sale becomes possible. But that is a contingency clause, not an alternative purchase route. For all practical purposes, if you are not at Fuji Speedway on October 3 or 4, you are not getting one. These are Japan-market only, serviced through the four participating dealers.
Mazda has cited owner demand for vibrant colors as the explicit reason Sunflower Yellow was chosen for this project — and that demand is real. The ND lineup leans heavily on muted metallics, and enthusiasts have been vocal about it for years. The company has taken small steps recently, including the addition of Zinc Green Metallic to the ND palette earlier in 2026, but even that color is desaturated enough to read as restrained rather than bold.
Six units is not a real answer to that demand. It is a proof of concept, a goodwill gesture, and a collector’s chase rolled into one. Mazda itself made a scorching orange special edition years ago that moved in larger numbers, and Subaru regularly runs limited-run color specials on the BRZ and WRX in the low hundreds of units — enough to feel like an actual product rather than a lottery prize. The FSW Ver.2 is genuinely special, factory-backed, and beautifully executed. But gearheads who have been asking for a yellow Miata for a decade deserve more than six chances at one.
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