Subaru Earns Top Ranking in 2026 American Customer Satisfaction Index Survey Automobile Study

Subaru of America, Inc. today announced the automaker was ranked No. 1 in key areas in the 2026 American Customer Satisfaction Index (ACSI®) Automobile Study. The result highlights Subaru’s strength in safety and overall product and service quality among other top-category claims.

#1 Brand for Vehicle Safety, seven years in a row
#1 Brand for Overall Quality
#1 Brand for Service Quality

Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: ‘Being the leading brand for Vehicle Safety, seven years running, is an honor and a reflection of our commitment to keep consumers safe. This recognition, along with rising to the top spot for overall quality and resale value, reinforces the trust our owners place in Subaru and motivates us to continue raising the bar across our lineup.’

Developed in 1994 at the University of Michigan, ACSI is the only national cross-industry measure of customer satisfaction in the United States. It tracks approximately 400 companies in about 40 consumer industries across 10 economic sectors on an annual basis, and is the largest single benchmarking study in the U.S. The ACSI Automobile Study 2026 is based on 6,699 completed surveys. Customers were chosen at random and contacted via email between July 2025 and June 2026.

For more information on the ACSI and the automobile rankings, visit theACSI.org. ACSI is a registered trademark of American Customer Satisfaction LLC.
Photo credit: Subaru
Posted on Autotech-plus.com

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