Whole Lada change: How Russian car industry survived the West’s exit

“Genuinely, people have their heads turned more by it than a 12-cylinder Ferrari.”

Jack Morgan-Jones, a senior salesperson at Bramley Motor Cars, isn’t talking about one of the exotic cars that fill this Surrey showroom. Instead he’s referring to a small, boxy 4×4, priced at around £20,000, that looks as though it belongs to another age-namely a 2021 Lada Niva Luxe, one of only a few dozen still on British roads.