It’s a common sight to see Toyota SUVs on high-selling lists. Overall Toyota SUV sales may be down compared to this time last year, but some models are having a very good time and are seeing a surge in sales.
Among the slowing sales of some iconic Toyota models and the rising sales of unexpected models, the 2026 Toyota Grand Highlander Hybrid is becoming something of a hybrid sales success in the U.S. Has Toyota got a new family favorite on its hands?
Small SUV sales are on the way up, and we have seen models like the Corolla Cross surge, with a 22.6 percent increase in sales from 2025 to 2026. It is the larger Toyota SUVs, though, that are maybe surprisingly seeing big growth.
Except for the Land Cruiser, which is currently seeing a sales slump, it is the Grand Highlander, the Sequoia, and the 4Runner that are all up in year-to-date sales.
The 4Runner has seen a 52.6 percent increase in sales compared to this time last year and is the fastest-growing SUV in the lineup; the Sequoia has seen a 12.2 percent increase; and the Grand Highlander is making its way up the sales chart.
Toyota reports that it has sold 792,600 SUVs in the U.S. so far in 2026; that is lower than the figure of 807,205 sales by this time in 2025, but some models are driving things home.
The RAV4 is currently the best-selling hybrid SUV in the U.S. (after a slow start) with just shy of 294,000 sales so far this year.
The 4Runner has sold 118,610 units so far this year, compared to the 77,432 models sold by this time in 2025, and the Grand Highlander (both gas and hybrid) has sold 122,953 models in 2026.
Out of the 122,953 Grand Highlanders that have been sold in the U.S. so far this year, Toyota says the vast majority of them are hybrid models.
Toyota reports that 74,699 Grand Highlander Hybrid models have been sold so far in 2026, which makes for a 35 percent increase in sales compared to this time in 2025 (up from 55,353 models). This also makes for a daily selling rate increase of 34.4 percent.
Toyota also says that through October 2026, Grand Highlander Hybrid sales totaled 9,498 models sold. Compared to October 2025, which totaled 6,790, that makes for a 39.9 percent increase in sales, and a 34.9 percent increase in daily selling rate.
It isn’t just the Grand Highlander Hybrid that is seeing an increase in electrified sales, though. According to Toyota, 1,039,576 hybrid, PHEV, and BEV Toyota models have been sold in the U.S. in 2026, making for an increase of 18.4 percent compared to this time last year, which saw 877,838 models sold.
The 2026 Grand Highlander Hybrid is available as the HybridLE ($45,610), the Hybrid XLE ($46,780), the Hybrid Limited ($53,110), the Hybrid Nightshade ($54,090), the Hybrid MAX Limited ($56,090), and the Hybrid MAX Platinum ($60,175).
The 2026 Highlander family is rated highly on J.D. Power, at 82 out of 100 overall and an 82/100 for reliability , and it is well-equipped to serve you as the ideal family hybrid SUV.
The Grand Highlander Hybrid is a three-row hybrid SUV, and you get three rows of seating that are actually usable for long journeys fully loaded. That means eight seats in the LE, the XLE, and the Limited, and captain’s chair options in the XLE, the Limited, the Platinum, and the Hybrid MAX trims.
There is up to 41.5 inches of headroom and 41.7 inches of legroom up front; up to 40.2 inches of headroom and 39.5 inches of legroom in the second row; and up to 37.2 inches of headroom and 33.5 inches of legroom in the third row.
Fold-flat seats with a 60:40 split in the second and third rows come as standard; a power liftgate is available; and deep armrests, multi-tiered center consoles, and large cupholders are all included. Behind the third row is 20.6 cubic feet of cargo space; behind the second row, 57.9 cubic feet; and with the second and third rows tucked away, 97.5 cubic feet.
Trims badged Hybrid get a 2.5-liter inline-four paired with a hybrid system good for 245 combined horsepower. Power is routed through an eCVT to the front wheels or all wheels via AWD, and you can tow up to 3,500 pounds when properly equipped.
Hybrid MAX models get a 2.4-liter turbo-four hybrid good for 362 horsepower and 400 pound-feet of torque. In these models, the eCVT is replaced with a six-speed automatic transmission, you get AWD as standard, and you can tow up to 5,000 pounds.
Choosing between the Hybrid and the Hybrid MAX comes down to fuel consumption and towing. If you want the best fuel efficiency, the Hybrid models are the ones to choose, with FuelEconomy.gov saying that it can achieve up to 36 combined mpg (37 mpg city/34 mpg highway), and has a 619-mile range.
The Hybrid MAX is slightly thirstier, but you do get the higher tow rating and more power. FuelEconomy.gov estimates that it can still achieve 27 combined mpg, though, and has a 464-mile range.


On top of being nicely equipped to handle family life and not bankrupting you at the pump, the Grand Highlander Hybrid strikes a balance between initial costs, value for money, and owner recommendation.
FuelEconomy.gov says the Hybrid MAX will cost you an estimated $2,400 a year for gas, while Hybrid models will cost you between $1,800 and $1,900 a year.
CarEdge estimates that it will cost you just $47,873, on average, to own one over five years, which includes $2,086 in maintenance costs, and owners who left a review on Kelley Blue Book rate it 4.2 out of 5 overall, with an 83 percent recommendation rating.
It is not the fastest SUV on the market, nor is it the most luxurious at base level, but the Grand Highlander Hybrid has found a formula that makes it easy to see why sales are up: enough space, sensible running costs, and a hybrid rig that doesn’t feel like a chore to drive.
Sources: Toyota, J.D. Power, CarEdge, Kelley Blue Book, and FuelEconomy.gov.
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