MG Cyber: plush SUV concept shows brand’s future style
The bold new MG Cyber concept serves as a showcase for the Chinese company’s future design direction and will evolve into its flagship EV.
A Goodwood Festival of Speed star, the Cyber is electric and close to five metres in length – and described by MG design boss Jozef Kaban as a “dream car” for the brand.
The Cyber will perform a similar role on the premium and aspirational side as the MG Cyberster roadster has done on the sporting side for MG.
For now it’s only an exterior styling exercise, with an interior to follow in time, but it will make production in the future.
It will possibly be badged as a model from upmarket brand IM in some markets, but it might not necessarily be sold here, UK product director David Allison revealed.
“As a global brand that sells in 100 countries around the world in huge volumes, there are cars that are sold in other markets around the world, as well as China, that we don’t necessarily take,” he said.
“It may be that we do end up taking something like that, but [for now] it’s a concept car that conveys a vision and design direction that we want to go down.”
The Cyber was displayed at Goodwood alongside the new MG Go, a hot hatch concept that previews the upcoming MG 2 supermini.
While the production 2 is coming next year, the production version of the Cyber is further off – but its design ethos and approach will be felt across the MG range as Kaban looks to make his mark on the brand after two years in the role.
Asked of the Cyber was his statement of intent for MG, Kaban replied: “You could say that.” But he added that it was also the result of the brand listening to its customers and responding to the changing market demands.
“There’s no one answer,” he said. “Every brand is looking for the right one for them. For us, this is how we see our next steps, and we will see what the customer appetite is.”
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