Lights, camera, action…OMODA UK is the Principal Partner for the 2026 National Television Awards

• OMODA UK unveiled as the Principal Partner and exclusive automotive partner of the 2026 National Television Awards, putting the brand at the heart of one of the biggest nights in the UK entertainment calendar
• OMODA UK will chauffeur VIP guests to this year’s National Television Awards, with a premium fleet bringing comfort, technology and distinctive design to the red-carpet experience

• The brand’s partnership will extend across the live ITV broadcast, the NTA website, the red carpet and exclusive backstage and Winners’ Room experiences
• There will be a two-hour live OMODA NTA 2026 Red Carpet Show on TikTok, hosted by Pete Wicks and Sam Thompson, giving fans an exclusive look at the stars as they arrive
• Bringing together some of the biggest names in television and entertainment, the National Television Awards provides the perfect stage for OMODA UK to showcase its bold design and modern approach to luxury
• The 2026 National Television Awards will be broadcast live on ITV and ITVX from 8pm to 10:30pm on Tuesday 8 September 2026

OMODA &JAECOO UK is set to add an extra dose of glamour to this year’s National Television Awards (NTA), with OMODA UK confirmed as Principal Partner and the exclusive automotive partner of the 2026 ceremony.

The partnership will see OMODA UK at the heart of the awards experience, from the arrival of VIP guests and live red-carpet coverage to the presentation of the NTA New Drama Award sponsored by OMODA UK.

The brand will also be present on the red carpet, where, as the exclusive automotive partner to the 2026 NTA, an OMODA UK vehicle will be positioned to enhance the arrival experience for all of the guests, television executives, stars and VIPs.

Ahead of the ceremony, fans will be able to follow the build-up to the 2026 National Television Awards through the OMODA NTA 2026 Red Carpet Show – a two-hour live TikTok stream running from approximately 5:30 pm to 7:30pm. During the show, Pete Wicks and Sam Thompson will host rolling interviews with stars arriving on the red carpet, alongside live conversations throughout the red carpet and from the drop-off area via the NTA’s dedicated roving reporter.

The OMODA UK experience will continue once the awards are underway. During the evening, the brand will take centre stage as sponsor of the New Drama Award, with the category formally presented as The New Drama Award sponsored by OMODA UK across the 2026 National Television Awards voting and Winners pages.

Additionally, in the exclusive ‘OMG I’ve Just Won’ enclosure, where winners go immediately after leaving the stage, OMODA branding will feature prominently. OMODA UK will also have a presence in the Winners’ Room, with the OMODA logo displayed alongside the NTA’s branding.

The National Television Awards is renowned for bringing together the biggest names from television and entertainment, from much-loved presenters and actors to reality stars, performers and the personalities who have dominated the nation’s screens throughout the year. For OMODA UK, the partnership provides an opportunity to bring its distinctive approach to design, technology and comfort into one of the UK’s most high-profile entertainment events.

The 2026 National Television Awards will be broadcast live on ITV and ITVX from 8pm to 10:30pm on Tuesday 8 September 2026, with the ceremony also transmitted on Virgin Ireland in the Republic of Ireland on 9 September 2026.

Victor Zhang, Managing Director, OMODA & JAECOO UK, said: ‘The National Television Awards is one of the most recognisable and much-loved events in the UK entertainment calendar, making it a natural fit for OMODA. As Principal Partner and exclusive automotive partner, we have the opportunity to be part of the experience from the red carpet through to the winners’ celebrations, while giving audiences a different perspective on the OMODA brand.

‘We’re particularly excited to bring the partnership to life through The New Drama Award, our live red-carpet show and the VIP experiences on the night. It’s a great opportunity to showcase what OMODA stands for – distinctive design, technology and a fresh approach to the automotive experience – in an environment that is all about entertainment, personality and making an impression.’

The 2026 National Television Awards partnership further strengthens OMODA’s connection with the world of entertainment, bringing together automotive innovation, distinctive design and premium experiences with one of the UK’s most anticipated entertainment events.
Photo credit: OMODA
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