Hyundai Motor Reinforces Design Leadership with Ten Prizes at Red Dot Award: Brands & Communication

• Hyundai Motor secures ten awards, including one Best of the Best, at the prestigious Red Dot Design Award: Brands & Communication Design 2026
• UX Studio Seoul earns Best of the Best plus two Winner awards for redefining open, customer-participatory research

• Awards reinforce Hyundai Motor’s global brand positioning as a design-forward Smart Mobility Solution Provider

Hyundai Motor Company has strengthened its position as a global design and marketing leader by securing ten awards, including one Best of the Best, at the Red Dot Design Award: Brands & Communication Design 2026 — one of the world’s most prestigious design competitions, alongside Germany’s iF Design Award and the United States’ International Design Excellence Awards (IDEA).

The awards validate Hyundai Motor’s transformation from pure manufacturer to comprehensive mobility brand, demonstrating excellence across spatial design, customer experience, and brand communication.

UX Studio Seoul: Industry’s First Open-Format Research Space

UX Studio Seoul earned the Best of the Best award for Digital Solution, along with two additional Winner awards in Interior Design and Exhibition Design— three honors in total.

As the automotive industry’s first open-format user experience research space, UX Studio Seoul allows any customer to take part in the UX development process and offer direct feedback. The facility’s modular spatial system enables flexible adaptation to evolving research environments, and was recognized as a groundbreaking platform for turning customer participation into strategic brand development.

CES 2026: Redefining Robotics as a Technology Partner

CES 2026 earned two Winner awards, one for the Spatial Communication category and another for the Fair Stand category. The exhibition redefined robotics as technology partners growing alongside humanity, transparently disclosing the research and development process behind the Group’s robotics innovation. Visitor participation was used to effectively communicate a human-centered vision for AI robotics to global audiences.

What Other Projects Received Red Dot Recognition?

Beyond UX Studio Seoul and CES 2026, Hyundai Motor received five additional Winner awards:

• Hyundai Hope On Wheels, whose refreshed brand identity supports its ongoing mission of pediatric cancer awareness, research and treatment, spreading global empathy and participation through its message of care and hope.

• IAA Mobility 2025, recognized for its Stands & Booths design, where Hyundai Motor presented its vision for the European small EV market through Concept THREE, strengthening brand presence with an open-format booth and an immersive spatial experience built around Hyundai Blue.

• UX Studio Seoul Book, a corporate publication recognized in Corporate Publishing, documenting the research space’s philosophy and design principles.

• RETRACE Magazine, a corporate publication recognized in Corporate Publishing, celebrating the shared memories created by the STELLA and SONATA, connecting Hyundai vehicles with people and the passage of time.

• Hyundai Onboarding Kit, recognized in Corporate Promotional Items, which brings the concept ‘Join Our Journey’ to life through items inspired by the iconic Hyundai Pony, extending brand values into the everyday experience of new employees.
Photo credit: Hyundai
Posted on Autotech-plus.com

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