Harley-Davidson Announces the Winner of Its First Creators Custom Clash Competition

Italian content creator Jack NBC has won the inaugural Harley-Davidson Creators Custom Clash, taking the top prize at European Bike Week 2026 in Faak am See, Austria. His custom Breakout — built in collaboration with authorized dealer Harley-Davidson Legnano — beat out five other European builds through a combination of public voting and expert jury scoring.

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The competition, launched earlier this year, gave six creators from across Europe a €15,000 budget and complete creative freedom to transform a stock Harley-Davidson into a one-of-a-kind custom. Each creator partnered with an authorized dealer, making the build process a genuine collaboration between design vision and workshop expertise. The winner was announced on stage by Harley-Davidson President and CEO Artie Starrs and Global Brand Ambassador Bill Davidson.

Jack NBC’s winning Breakout is a performance-inspired machine that pulls references from dragsters, American muscle cars, and the NFL. The most distinctive visual details are immediately readable: vivid green paint, yard-line graphics on the fuel tank, a brown leather seat with football-style stitching, and gold forks. Brembo brakes and wide Metzeler tires round out the hardware upgrades, while the rear fender has been removed entirely in favor of a cleaner, more aggressive silhouette. A single seat replaces the stock dual setup, sharpening the bike’s stance.

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The Softail frame and Breakout’s original engine remain, but the build shows clear attention to suspension, braking, and rider-control components. Jack NBC described it as his most ambitious project to date — a claim Harley-Davidson echoed in its official announcement. The award ceremony was an emotional one: when the host handed him the microphone, Jack had tears in his eyes. “You have to believe that your dreams are real,” he told the crowd. “It’s not about the money; it’s about how it makes you feel. This bike makes you happy and strong.”

The Other Five Builds: A Snapshot of Europe’s Custom Scene

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The five remaining finalists showed just how wide the Harley-Davidson canvas can stretch. France’s Eskyas built a 2026 Street Bob in a blacked-out suit with parts from the Harley Redline collection, adding a custom pattern across the tank, fenders, and side covers — refined enough for daily riding, aggressive enough to turn heads. Spain’s Javier Gallardo went in a completely different direction with “Nómada,” a Low Rider transformed into a modern chopper on multi-spoke wheels, finished in orange, white, and black with a Dr. Jekill & Mr. Hyde exhaust and clear nods to 1970s custom culture.

In the UK, tattoo artist Miles Langford partnered with Warr’s London — the oldest Harley dealer in Europe — to create the Social Clubsport, a Street Bob tribute to the late Linkin Park frontman Chester Bennington. The build features metalflake flames, an Öhlins suspension system, 15-inch Arlen Ness big brake discs, and a Dr. Jekill & Mr. Hyde exhaust. Dutch builder Arjan van den Boom of Ironwood Custom Motorcycles reimagined the Street Bob as the “Pink Savage” — a scrambler-influenced machine in Ruby Stone Red with a Screamin’ Eagle Vortex Extreme intake, Vance & Hines upsweep exhaust, chain conversion, and Pirelli MT60 RS tires. Representing Germany, the trio of Pia Tillmann, Zicco Banach, and Angelo Carlucci built a Breakout with purple flame graphics, a grey leopard-print seat with purple stitching, chrome detailing, and a tall sissy bar.

What the Competition Signals About Harley’s Direction

The Creators Custom Clash was deliberately designed for content creators rather than established custom shops — a meaningful distinction. Each participant documented their build from concept to completion on social media, giving followers a behind-the-scenes look at the design and fabrication process. That transparency is part of the point: Harley is using creator culture as a pipeline to reach design-forward riders who may be more likely to follow a YouTube build series than walk into a dealership.

Francesco Vanni, Head of Sales and Managing Director EMEA at Harley-Davidson, framed the competition’s significance plainly: “Creators Custom Clash has been a fantastic showcase of what’s possible when creativity meets the expertise of our authorized Harley-Davidson dealer network. Each build started as a production motorcycle and was transformed into something completely unique, demonstrating the endless opportunities riders have to personalize a Harley-Davidson and make it their own.” Bill Davidson added that the competition showed “a new generation of creators bringing fresh ideas and perspectives” to a customization tradition that has defined the brand since its earliest days. Whether Harley runs a second edition in 2027 hasn’t been confirmed yet, but the format — creator-led, dealer-partnered, publicly voted — looks like a template worth repeating.