Bentley’s huge Monterey Car Week presence expands further through new event with Tutto Bene

• Bentley announces new partnership with Tutto Bene
• Launches new event on the Saturday of Monterey Car Week; ‘Stazione Remota’

• Test drives, live entertainment, Bentley listening room and coffee from the Joe & The Juice Bentayga
• Bentayga X Concept, new Supersports and 1926 original Super Sports all on display • Stazione Remota one of eight different events and activations for Bentley across Monterey Car Week
• Home of Bentley returns, featuring second and final chance to buy exclusive 1919 Collection merchandise

Bentley is proud to announce a new presence with Tutto Bene, through partnership with automotive culture hub, Race Service and Milan design studio BorromeodeSilva, starting with a brand new event for the Monterey Car Week calendar. ‘Stazione Remota’ will be a new annual gathering, with the inaugural invite-only event taking place in Carmel Valley this Saturday. For VIP clientele, Tutto Bene fans and everyone in between, Stazione Remota will become the latest addition to Bentley’s expanding calendar of car culture moments, bringing together like-minded people in celebration of cars.

Bentley will bring a venerable toy box of cars and accoutrements to Stazione Remota. On display will be the Bentayga X concept – a preview of what an off-road-focused Bentley could look like – alongside a very different Bentayga in the form of ‘Joe’s Bentayga’, resplendent in pink and dark green and with a fully operational Joe & the Juice espresso bar in the trunk.

The lineage of Supersports will be represented by one of the original 18 cars from the 1920s, a 1926 example known affectionately as ‘Smoky’. Modified for racing in 1934 with the fitment of a more powerful 4½ litre engine (in lieu of the incumbent 3 litre unit), whilst being lowered and streamlined, Smoky was raced 40 times in the 1930s by legendary driver Kit Baker-Carr. On loan to Bentley Motors for the summer thanks to a generous and enthusiastic private owner, this is Smoky’s first visit to the United States in its 100-year history. In addition, a fleet of modern Bentleys will be available for test drives, with examples from across the Continental GT and Bentayga families. The newly updated Flying Spur will also be in attendance, fresh from appearing at The Quail, A Motorsports Gathering the day before. Bentley will also present a listening room as part of the event, where a live DJ will host a vinyl lounge for guests, continuing Bentley’s long-standing connection with music.

Speaking about the new partnership, Ben Whattam, Bentley’s Marketing Director, commented:
‘As Bentley continues to evolve its role in the world of car culture, we’re delighted to join with Tutto Bene and to start our collaboration with a wholly new event in Monterey. Combining cars – and not just Bentleys – with friends old and new, outstanding coffee and new conversations is one of the ways we continue to make Bentley more relevant and more accessible.’ Carlo Borromeo of BorromeodeSilva commented:

‘Tutto Bene is born out of the desire to make car culture relevant for a younger generation, celebrating our shared love for all things automotive. Our motto is ‘Slow Down to Go Fast’: we propose a friendly, inclusive and relaxed approach to the classic event formula, where Californian and Italian aesthetics and lifestyles blend seamlessly to generate something new and universal. It is a great pleasure and honour to have Bentley as a supporter and partner in this endeavour. Few brands embody automotive legacy the way Bentley does: over a century of engineering ambition and design innovation, always pushing forward without losing sight of where they came from. That spirit of restless, purposeful creativity is exactly what Tutto Bene stands for, and we couldn’t ask for a better partner to help shape this new chapter of car culture.’

Bentley’s partnership with Tutto Bene will continue after Monterey Car Week – more details regarding the next joint activation will follow next week.

Bentley at Monterey Car Week

The launch of Stazione Remota is just one of eight different Bentley events and activations across Monterey Car Week, with a significant presence maintained across the peninsula. The hub for the brand will once again be the Home of Bentley, just 250 yards from The Lodge at Pebble Beach. The Home is an annual showcase of the design principles, materials and craftsmanship that define Bentley, in conjunction with select luxury partners.

The popular 1919 Collection of new merchandise, which debuted at the Goodwood Festival of Speed last month, will be available to purchase for the second and final time at the Home. Espressos will be served from Bentley’s Joe & The Juice Bentayga, while Bentley clients can speak directly with designers in a dedicated commissioning area. Outside the Home, a rotating display of latest models and highlights will be accessible for all to enjoy.

Bentley also returns to The Quail, A Motorsports Gathering for the 23rd time. The exclusive Bentley terrace offers the best view of the whole event, hosting guests, media and VIPs. Bentley’s four-car Quail stand will include four new models, including the Supersports, Flying Spur S, GTC S and Bentayga Artenara. Ahead of the event, Bentley will again participate in in the intimate Quail Rally.

Friday evening will feature the popular Beach Dinner, with a three-course meal prepared and served on the beach and accompanied by live acoustic music. Simultaneously, the Dragon Supersports will be making its way to downtown Seaside, for a special appearance at an unlikely location.

After the close of Stazione Remota, Bentley’s attention turns to the famous Signature Party, held every year at the Beach & Tennis Club at Pebble Beach. Guests will gather for an extraordinary evening, hosted by Bentley’s Chairman and CEO, Frank-Steffen Walliser and Bentley Americas CEO and President Mike Rocco.
Finally, the events of Monterey Car Week reach their pinnacle on Sunday with the 75th Pebble Beach Concours d’Elegance. Bentley again has the premiere location for the Concours, with takeover of The Bench restaurant directly adjacent to the judging ramp. Frank-Steffen Walliser and Member of the Board for Sales & Marketing Christophe Georges will be Honorary Judges for the event, which will be followed by a Farewell Toast for Bentley’s guests exclusively at the Home of Bentley.
Photo credit: Bentley
Posted on Autotech-plus.com

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