AiMOGA and LEPAS: the robots that could soon be coming to a showroom near you
Their presence offers a glimpse of the wider technology behind LEPAS and the parent company of both brands, Chery, showing how expertise developed for intelligent, electrified cars can be applied far beyond the automotive world.
In the not-too-distant future, meeting an AiMOGA humanoid may become a normal part of visiting a LEPAS dealership. This is already starting to happen elsewhere in the world. AiMOGA’s humanoid robot, Mornine, has moved rapidly from technology demonstrator to something designed to work alongside people in real businesses.
The idea is relatively simple. Mornine can welcome customers, guide them around a showroom, answer questions and explain cars. AiMOGA robots have already been used in dealerships in Malaysia, the UAE and South Africa for tasks including showroom navigation, vehicle explanation and personalised customer services.
Mornine can do this because it combines a number of technologies that Chery has spent years developing. Sensors help it understand its surroundings and navigate independently. Artificial intelligence allows it to understand questions and communicate with people. Its mechanical structure has 40 degrees of freedom, giving it the flexibility to move and perform a wide range of tasks.
And Mornine’s canine companion, Argos. Is no mere gimmick. Argos, AiMOGA’s four-legged robot, is designed for jobs where mobility, stability and the ability to move easily through different environments are important.
At events, Argos has already been used to guide visitors and interact with them, demonstrating its ability to move confidently through busy public spaces. AiMOGA is also exploring wider uses for its quadruped robots, including public safety and intelligent inspection, where a small, agile robot could potentially reach places that are difficult or less suitable for people.
But the best way to understand AiMOGA is probably to look at what it has actually achieved.
At LEAP East, a global tech event in Hong Kong, Mornine welcomed an international audience in English, introduced the programme and invited the moderator onto the stage to open the DeepFest AI forum. During the event it also interacted with visitors in different languages and demonstrated traditional Chinese calligraphy. Argos, meanwhile worked as a guide and interacted with visitors.
There have been some more unusual encounters too. When former UN Secretary-General Ban Ki-moon visited the Chery International Ecosystem Experience in Wuhu, AiMOGA was part of a welcome that combined flowers, calligraphy and intelligent technology. The encounter showed a more human side to the project, with AiMOGA being used not simply to demonstrate engineering, but to communicate and engage with people from different cultures.
There has also been an important milestone behind the scenes. In September 2025, Mornine secured three key European certifications covering machinery safety, radio equipment, cybersecurity and data protection. According to AiMOGA, this made it the world’s first humanoid robot to achieve EU certification covering both its hardware and software. It also cleared the way for AiMOGA robots to be sold, deployed and serviced across EU member states.
AiMOGA’s reach is already growing. Its products are now deployed in more than 50 countries and regions, working across automotive retail, public services, commercial spaces and international events.
For the moment, seeing Mornine and Argos at the LEPAS UK brand launch was a glimpse of that wider world. But with AiMOGA robots already working in automotive showrooms overseas, the possibility of seeing one in a LEPAS dealership is becoming much less futuristic.
AiMOGA shows how technology could eventually work alongside dealership teams. A robot might welcome visitors, help them find their way around a showroom, provide information about a car or answer simple questions, leaving people to concentrate on the personal advice and customer care that really matter.
It is an approach that fits neatly with the thinking behind LEPAS itself: using increasingly sophisticated technology to make everyday experiences simpler and more enjoyable.
Mornine and Argos may have been unusual guests at the LEPAS UK launch, but perhaps not for long.
Photo credit: LEPAS UK
Posted on Autotech-plus.com
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