Perhaps this is just where we are now: forever in a loop of car company reboots, like various superhero cinematic universes, only without the accompanying box office returns. As I write, Bristol has announced it’s back, and by the time you read this Jensen will have said it is too.
At least they have returned with rather more modest ambitions than TVR did in the mid-2010s: its grand plan to open a factory the size of a Big Tesco in Wales ultimately failed, leading to the brand being absorbed elsewhere.
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