JAECOO SHS celebrates the release of Christopher Nolan’s The Odyssey, in UK cinemas on 7.17
Representing the best of both worlds – ICE and EV – JAECOO’s Super Hybrid System perfectly aligns with the inner essence of the biggest cinematic event of the year, and the first film ever shot entirely with IMAX® Film Cameras. The partnership centres on the core proposition ‘tech empowers the journey, hybrid redefines exploration.’
The Odyssey chronicles Odysseus’s monumental 10-year journey home following the Trojan War. Odysseus’s intelligence and endurance echo the fundamental principles of the renowned JAECOO SHS Super Hybrid system, which is available on all JAECOO models, including the all-new, flagship, all-wheel-drive-capable JAECOO 8 SHS-P. The company’s proprietary fifth-generation Super Hybrid System represents the latest evolution in hybrid powertrain technology, combining intelligent engineering with real-world practicality. Designed to deliver exceptional efficiency without compromising performance, the system offers impressive long-range capability, reduced fuel consumption and seamless everyday usability.
Christopher Nolan’s groundbreaking film expands the boundaries of modern cinema. In much the same way, JAECOO is challenging conventional thinking within the UK automotive industry, introducing a new generation of vehicles that seamlessly blend advanced hybrid technology, intelligent engineering, and everyday practicality. By bringing together innovation, efficiency, and real-world usability, JAECOO is not simply responding to the evolving demands of modern drivers, it is helping to shape the future of mobility and setting a new benchmark for what consumers can expect from a contemporary hybrid or plug-in hybrid vehicle.
CHRISTOPHER NOLAN’S THE ODYSSEY
ARRIVES IN UK CINEMAS 17 JULY 2026.
About OMODA&JAECOO
OMODA is committed to design, intelligence and sustainable responsibility, bringing cutting-edge design and futuristic technology to young Generation Z users, offering them stylish vehicles ahead of their time. In the name OMODA, the ‘O’ stands for life and vitality, a symbol of the essential element of life, oxygen. ‘MODA’ is derived from modern fashion trends, while representing a new global focus on a sustainable lifestyle, an embodiment of ecological greenery and avant-garde style. OMODA is dedicated to embracing global consumers and creating a forward-looking brand for a spirited new generation of car buyers. This attitude is embodied in OMODA’s first model to arrive in the UK, the OMODA 5. A brand-new off-road brand arriving in Europe for the first time, the name JAECOO is inspired by a fusion of ‘Jager’ (meaning ‘hunter’) and ‘cool.’ This melding of cultures captures both off-road and urban environments. With more than a decade of experience gained from a joint venture with the world’s most established off-road manufacturer, JAECOO was created to be ‘from classic, beyond classic’, dedicated to innovation, taking on the urban off-road environment with exceptional performance, world-class safety features and forward-thinking, intelligent technologies. JAECOO blends the experience and craftsmanship of teams from across the world, with the aim of establishing a new standard for urban off-roaders. Combined, OMODA&JAECOO is the fastest growing global automotive brand, with 400,000 cumulative sales to date. It is part of Chery Holding Group, which made its debut in the 2024 Fortune Global 500, entering the list in 385th position with a revenue of $39.1 billion.
About Christopher Nolan’s The Odyssey
Christopher Nolan’s The Odyssey is a mythic action epic shot across the world using brand new IMAX® film technology. The film brings Homer’s foundational saga to IMAX® film screens for the first time and opens in theaters everywhere on July 17, 2026. The Odyssey stars Matt Damon, Tom Holland, Anne Hathaway, Robert Pattinson Lupita Nyong’o and Samantha Morton, with Zendaya and Charlize Theron. Written for the screen and directed by Christopher Nolan, The Odyssey is produced by Emma Thomas and Christopher Nolan for their company, Syncopy.
About Universal Pictures
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.
Photo credit: JAECOO
Posted on Autotech-plus.com
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