The Dark Horse Of Used Luxury Sedans That Everyone Overlooks

The luxury sedan segment has never been more competitive, and yet one of its most compelling entries continues to fly under the radar. While buyers instinctively gravitate toward the usual European and American heavyweights — Bentley, Rolls-Royce, Cadillac, Lincoln, BMW, Mercedes-Benz, Mercedes-Maybach — and the Japanese contenders like Lexus and Infiniti, Genesis has been quietly building a flagship that can genuinely go toe-to-toe with all of them. The question isn’t whether the Genesis G90 deserves a seat at the table. It’s why so few people have pulled up a chair.

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With luxury sedans lavishly cruising our streets everywhere we look, there is a prime example produced by Genesis that boasts an impressive number of luxurious appointments, a genuinely striking exterior design, two powertrain options worth getting excited about, and strong reliability credentials that are sorely overlooked. This is why we are taking a closer look at this dark horse of a luxury sedan that deserves the same attention as some of the more popular models. We’ve dug into its pricing, what you get from this plush sedan, what makes it remarkable, and how it stacks up against the competition.

Genesis Went Big With The G90

Boasting an alluringly long hood, a low-to-the-road stance, a sleek and elongated body, an assertive diamond-shaped signature crest grille, sculpted character lines along the flanks, crystal-clear streamlined LED headlights, a sloping rear end, and a low roofline, the 2025 Genesis G90 is as opulent as you’d expect from a luxury brand pushing hard into the premium sedan market. It has already made meaningful inroads, yet the G90 remains far too overlooked — though that exclusivity can itself be an advantage.

Genesis

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The purpose of a lot of luxury vehicles is to stand out. There is no question you will in a G90, but when we see a BMW 7 Series on the road, you know what it is. With a G90, it will take a second, maybe third look. But when someone gets a proper look at it, they are going to want to know what it is — making you stand out even further.

Started At $89,700 When New

Genesis

There are two options for the 2025 Genesis G90, both of them exceptionally well-appointed, and both carrying a substantial price tag — something that may help explain why just over 1,500 G90s were sold in the U.S. in 2024. But for your money, you get considerably more than just a glorious-looking ride.

• 2025 Genesis G90 3.5T. MSRP: $89,700. Standard features include 20-inch alloys, Nappa Leather seats, power front seats with massage function, three-zone climate control, wireless Apple CarPlay and Android Auto, matte finish wood trim, and heated and ventilated rear seats.
• 2025 Genesis G90 3.5 E-Supercharger. MSRP: $100,000. Equipped features include a Bang & Olufsen sound system, massage front seats, all the standard tech and interior features of the G90 3.5T, and 21-inch wheels.

Genesis

But, in 2026, when you’re looking at it as a used option, a 2025 Genesis G90 should cost between $81,800 and $91,100 according to Kelley Blue Book Fair Purchase Pricing.

But the most notable — and potentially mind-changing — difference between the G90 3.5T and the G90 3.5T E-Supercharged lies under that long, illustrious hood.

2025 Genesis G90 Performance Specifications

Both models are powered by a 3.5-liter Hyundai Smartstream G3.5 T-DGi DOHC 24-valve CVVT V-6. The 3.5T uses a twin-turbocharged setup, while the 3.5T E-Supercharger pairs that twin-turbo configuration with a mild-hybrid system and a potent 48-volt electric supercharger. The result is over 400 horsepower and sub-6-second 0–60 mph times in a near-limousine-sized sedan that measures 207.7 inches (L) x 76 inches (W) x 58.7 inches (H) and tips the scales at 5,149 pounds.

Both models are also paired with an eight-speed shiftable automatic transmission featuring predictive gear change and paddle shifters, delivering a surprisingly sporty feel to go along with the unexpectedly sporty ride. All-wheel drive is the only drivetrain option. The G90 3.5T is equipped with electronically controlled suspension with Road Preview, which scans the road ahead for surface imperfections and adjusts the damping accordingly, while the G90 3.5T E-Supercharged steps up to multi-chamber air suspension and rear-wheel steering for even greater precision.

What You Get From A 2025 Genesis G90

Genesis

It is safe to say that with a Genesis G90, you are getting a grand-looking exterior and a very powerful drivetrain, but the interior is also incredibly alluring, intuitive, and comfortable — more than capable of rivaling what luxury stalwarts like Bentley and Mercedes-Benz offer on their top-of-the-range models.

Comfort And Safety Rolled Into One Luxury Sedan

Genesis

Inside, the G90 comes equipped with seating for five, with front legroom measuring 46.3 inches, front headroom measuring 41.1 inches, rear legroom measuring 37.8 inches, and rear headroom measuring 38 inches. The interior is adorned with microfiber suede headliners and pillars, aluminum door sills, a HUD, a leatherette-wrapped instrument panel, and a Mood Curator that lets you control massage functions, ambient temperature, ambient lighting, and even cabin fragrance. Also standard are a heated steering wheel, front seat power bolsters, active noise cancellation, a 12.3-inch digital driver display cluster, and a 12.3-inch HD navigation system with wireless connectivity and radio.

Genesis

The 3.5T E-Supercharged includes all of this plus second-row vanity mirrors, the Anti-Bacterial Package (which applies surface treatment to inhibit bacterial growth), and a rear intelligent memory system for seating. But what is more practically impressive is the breadth of safety features included as standard.

There has been no safety rating issued by the NHTSA as yet, but standard safety features include:

• Smart Cruise Control
• Intelligent Speed Limit Assist
• Energy Absorbing Front Seats w/ Anti-Whiplash Front Head Restraints
• Electronic Stability Control w/ Traction Control
• Forward Collision-Avoidance Assist
• Lane-Keep Assist
• Blind-Spot Collision-Avoidance Assist
• Rear Cross-Traffic Collision-Avoidance Assist
• Rearview Camera w/ Parking Guidelines
• Surround View Monitor
• Parking Collision-Avoidance Assist (Forward/Side/Reverse)

Innovative Tech That You’d Expect From A Leading Innovative Brand

Genesis

In 2024, Genesis outscored the likes of Lexus, BMW, and even its own parent company to be named the most innovative brand in the automotive market. In fact, over the last four years, Genesis has beaten Lexus in terms of innovation which is a remarkable achievement in its own right.

This recognition reflects Genesis’s commitment to implementing intuitive, forward-thinking technology across its lineup. The TXI (Tech Experience Index) Study awarded Genesis a score of 585 out of a possible 1,000 — well ahead of its closest competitor, Lexus, which scored 535. Genesis and Hyundai are really disrupting the market in terms of innovation but it’s genuinely exciting to see a relatively young brand showing the established players how it’s done.

Genesis

The 2025 Genesis G90 is not being left behind and utilizes features that, even a decade ago, we would never have expected to find in a production car. In the rear, passengers can open their doors with the touch of a button via the Easy Close System, while Remote Smart Parking Assist lets you automatically park the G90 from outside using your key fob or from within the cabin at the press of a button.

Genesis

Some of the most innovative additions, however, come in the form of Genesis Digital Key 2 — a smartphone-based app that allows you to start, lock, and unlock your G90 — and the Fingerprint Authentication System, which lets you start the engine without a key fob, access personal driver settings, unlock your profile, and exit valet mode simply by using your fingerprint on the sensor built into the center console.

Mainstream Car Repair Bills And Driving Range

Genesis

Yes, with luxury sedans you do get a lot of kudos for looks, style, performance, and bragging rights, but you also generally face steeper maintenance bills and running costs. This is a rule of thumb, of course, and there are luxury sedans that are reliable but Repair Pal notes that full-size luxury cars carry a dismally low average reliability score of 2.5 out of 5, with average annual maintenance bills of around $976. That places the segment 17th out of 19 segments Repair Pal monitors, ahead of only commercial vans and full-size luxury SUVs in terms of dependability. But this is where Genesis can buck the trend.

Genesis Average Annual Maintenance Bill: $524

9.1/10

Model

G90

Segment

Luxury Cars

Engine

3.5L V-5

There is, unfortunately, no dedicated reliability score for the Genesis G90 specifically, so we’d love to hear from you in the comments section below if you have owned any Genesis model — or the G90 in particular — to share your experience with its reliability. What we do know is that Genesis carries a notably low average annual maintenance bill of just $524, putting it well below the market average of $652.

The Genesis G90 is an expensive sedan at its core, with a five-year ownership cost estimated at $103,150, with the majority of that figure attributable to a 48% loss in residual value. In the G90’s favor, however, maintenance fees are projected to account for only around 2% — approximately $2,497 — of that total.

Relatively Low MPG Ratings But A Decent Range

Genesis

The G90 isn’t the most fuel-efficient sedan on the market, but thanks to its 19.3-gallon fuel tank it can deliver between 386 and 405 miles of luxurious driving per fill. Combined MPG ratings don’t differ dramatically between the two variants: the 2025 G90 3.5T averages 21 combined MPG while the 3.5T E-Supercharged averages 20 combined MPG. Given the sheer size and power on offer, those figures are understandable.

It is worth noting that these fuel consumption and cost figures are based on 45% highway driving, 55% city driving, and 15,000 miles of driving per year.

How The Genesis G90 Stacks Up Against Other Luxury Sedans From 2025

Genesis

The luxury sedan market

is a relatively crowded one, with brands offering everything from accessible entry-level luxury sedans to ultra-exclusive flagships. The Genesis G90 carries a lofty price but sits somewhere between the 2025 BMW 5 Series — which starts around $58,700 — and the Bentley Flying Spur which carries an extravagant starting price of $276,450.

Genesis

As we have seen, even though the G90 is on the wrong side of $80,000 for most buyers, it delivers genuine luxury, plenty of intuitive features, exhilarating performance, supreme comfort, a commanding road presence, solid fuel range, and a level of exclusivity that comes naturally when so few have been sold in America.

Compared to competitors at lower price points — such as the 2025 Audi A3, 2025 Mercedes-Benz CLA-Class, 2025 Cadillac CT5, 2025 Acura Integra, and 2025 BMW 3 Series — the G90 trumps them for luxury and comfort, if not for price. And when measured against higher-end flagships like the 2025 Rolls-Royce Spectre, 2025 BMW 7 Series, and the 2025 Mercedes-Maybach S-Class, it does a very commendable job of holding its own, delivering a reliable, lavishly appointed, and genuinely innovative driving experience.

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Sources: J.D. Power, Kelley Blue Book, Luxury Cars Seoul YouTube, Repair Pal, Car Edge, and EPA.