Kick it Like Colm Dillane: MercedesBenz and KidSuper Are Inspired by Automotive Heritage and Soccer

• Seven nations with legendary soccer legacies are paired with both historic Mercedes-Benz vehicles and exclusive KidSuper fashion pieces, celebrating 140 years of automotive innovation through global soccer culture
• Spectacular fashion show and runway premiere in Miami on June 25, 2026 – a moment marking KidSuper’s first main collection show outside Paris

Mercedes-Benz is once again uniting with Colm Dillane – the U.S. fashion designer and multi-talented creative head behind KidSuper – to create a new cultural collaboration that weaves together 140 years of automotive excellence, global soccer heritage and bold fashion expression. As international soccer excitement reaches its peak, the partnership celebrates seven nations who proudly wear at least one or more stars on their jersey. Bespoke combinations of cars and fashion will celebrate their legacies during the KidSuper special runway show in Miami on June 25. This one-of-a-kind collaboration transforms soccer culture into a creative Mercedes-Benz storytelling moment. For each of the seven nations that have already secured one of the coveted stars with a victory – Brazil, Uruguay, Germany, Argentina, France, England and Spain – Mercedes-Benz and KidSuper have paired an iconic vehicle from the brand’s 140-year history with an exclusive, handcrafted fashion piece designed by Colm Dillane. Each vehicle represents the year of that nation’s greatest soccer triumph, creating an unexpected bridge between automotive legacy and global sporting passion. The pairings make for a highly visually striking campaign, artfully captured through the lens of the ‘Global Studios’ creative team.

The vehicles include:

• The Mercedes-Benz 220 SE (Brazil: 1958)
• The SSK (Uruguay: 1928)

• The 450 SEL 6.9 (Argentina: 1978)
• The G 500 (France: 1998) • The majestic 600 (England: 1966)
• The SLS AMG Coupé Electric Drive Concept (Spain: 2010).
Each pairing is complemented by a limited-edition KidSuper piece – featuring tailored construction, custom patches, and bespoke details that reflects both brands’ commitment to craftsmanship, innovation, and cultural relevance.

The Miami debut & global launch The collaboration will premiere during KidSuper’s Spring/Summer 2027 runway show in Miami on June 25, 2026 – a special moment that marks a premiere for KidSuper to present its main collection outside Paris Fashion Week. The show brings together an international community of guests from fashion, sport, music, art, and entertainment. To connect global communities, the presentation will be livestreamed globally, extending the cultural impact far beyond the venue.

The limited Mercedes-Benz x KidSuper fashion collection

The limited Mercedes-Benz x KidSuper collection merges the raw energy of KidSuper’s aesthetic – defined by playful storytelling, bold color, and unconventional tailoring – with the precision and heritage of Mercedes-Benz. The capsule features menswear tailoring, leisurewear and accessories, each piece incorporating the vehicle/country pairings through distinctive patches, embroidery, and bespoke detailing. The collection will be available beginning in fall 2026.

Cultural engagement

Mercedes-Benz has a celebrated history of partnering with leaders across a wide range of industries beyond automotive – including culture, sports, design, and music. These collaborations span from renowned designers and artists to global sports icons like Roger Federer. The KidSuper partnership is a natural next step in this approach, bringing together heritage, innovation, and creative vision on a global stage. By connecting this collaboration to the brand’s 140-year legacy and the universal passion of soccer culture, Mercedes-Benz reinforces its role as a cultural brand that brings communities together.

Photo credit: Mercedes-Benz
Posted on Autotech-plus.com