Volvo Just Slashed $18,000 Off The 2027 EX90—And That Changes The Luxury EV SUV Math Completely
Volvo announced this week that the 2027 EX90 will start $18,000 lower than its predecessor’s base price—a cut significant enough to reposition the three-row electric SUV against its most direct rivals in the luxury segment. For buyers who have been watching the EX90 from a distance, that number deserves a closer look.
The reduction brings the 2027 EX90’s entry point down to a figure that places it in direct conversation with the BMW iX, Mercedes-Benz EQS SUV, and Rivian R1S—three vehicles that have largely defined the upper tier of the electric family-hauler market. Whether the move reflects broader pricing pressure across the EV segment or a Volvo-specific strategy, the practical effect for shoppers is the same: more EX90 for less money.
What The $18,000 Price Cut Actually Means For The 2027 EX90
The CarExpert report published June 29, 2026, confirms the $18,000 reduction on the 2027 EX90’s base price. That is not a trim shuffle or an options-package adjustment—it is a straight cut to the entry point of Volvo’s flagship electric SUV.
The significance here is what that lower price now unlocks. The EX90 is a full three-row, seven-seat luxury electric SUV built on Volvo’s SPA2 platform, with the twin-motor Performance variant producing 510 horsepower and the standard Twin Motor putting out 402 hp. Both configurations offer over 300 miles of EPA-estimated range. Getting into the vehicle at a meaningfully lower price point does not mean settling for a stripped-down spec—the EX90’s standard equipment list has always been generous, and that remains true for 2027.
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How The EX90 Now Stacks Up Against The BMW iX, EQS SUV, And Rivian R1S
Before this cut, the EX90 occupied an awkward middle ground—priced close enough to the BMW iX xDrive50 and Mercedes-Benz EQS 450+ SUV to invite direct comparison, but without consistently winning that comparison on value. The $18,000 reduction changes the calculus.
The BMW iX xDrive50 currently starts above $87,000. The Mercedes-Benz EQS 450+ SUV opens north of $104,000. The Rivian R1S, which has become the default benchmark for premium electric three-row SUVs in the U.S., starts around $75,900 for the Dual-Motor Standard pack. With the 2027 EX90’s new base price, Volvo is positioning itself as the value entry point in this set—offering comparable seating capacity, similar or better range figures, and a cabin that competes on material quality with any of those alternatives. On a per-seat basis across seven passengers, the EX90’s revised pricing is difficult to argue with.
Pricing Pressure Or A Volvo-Specific Play?
The broader EV market has seen a wave of price adjustments over the past 18 months, and the EX90 cut lands in that context. Maserati trimmed $6,250 from the 2027 Grecale’s base price earlier in June. Mitsubishi cut the Outlander Sport’s entry price by $1,500 for 2027. These are not isolated moves—manufacturers across the segment are recalibrating sticker prices as inventory dynamics shift and buyer expectations reset.
For Volvo specifically, the EX90 has also been joined in the lineup by the new EX60, a two-row midsizer that starts under $60,000 and undercuts the BMW iX3. With the EX60 now handling the volume end of Volvo’s EV range, the EX90 may be getting a sharper price to justify its flagship positioning rather than simply competing on size alone. Whether this is a one-time correction or the start of a sustained pricing strategy, Volvo has not said—but the move does not read as a clearance play. It reads as a deliberate repositioning.
The Buyer’s Moment: Is The 2027 EX90 Now The Best Value In The Segment?
For a shopper cross-shopping three-row luxury EVs right now, the 2027 EX90 at its revised price is worth serious consideration. It offers seven seats, a well-appointed interior with a Google-based infotainment system, Volvo’s passive safety reputation, and performance figures that match or exceed rivals at a price point that now undercuts most of them.
The Rivian R1S remains the choice for buyers who prioritize off-road capability and a more adventure-oriented character. The EQS SUV still wins on interior opulence. The iX offers a more driver-focused feel. But on the combination of range, passenger capacity, technology content, and now price, the EX90 makes a stronger case than it has at any point since launch. Buyers who were waiting for the value equation to tip in the EX90’s favor may not get a better signal than this.
Sources: CarExpert, Carbuzz
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