The Indian Motorcycle That Sold Out In 10 Minutes Is Coming Back
Three years after the curtain came down on one of motorcycling’s most coveted limited-edition series, Indian Motorcycle and Jack Daniel’s Tennessee Whiskey are back together. The two brands announced a new multi-year partnership on October 1, reviving the V-Twin collab series that ran from 2016 to 2023 and produced some of the most aggressively sought-after machines Indian has ever put its name on.
The announcement drops just days before co-branded merchandise goes on sale — October 2 at the Jack Daniel Distillery in Lynchburg, Tennessee, and at authorized Indian dealerships nationwide. Full details on the new limited-edition motorcycles are still to come, but for collectors who remember watching the 2018 Jack Daniel’s Scout Bobber sell out in under 10 minutes, the wait is almost over.
A Sellout That Became Motorcycle Lore
The original partnership, which also brought in Klock Werks Kustom Cycles of Mitchell, South Dakota, ran for seven years and built a reputation that most collab series never approach. Each release was custom-inspired, built around a specific Indian model, and tied together by the shared American craftsmanship DNA that both brands have leaned on since their founding.
The 2018 Jack Daniel’s Indian Scout Bobber became the definitive proof point. Gone in less than 10 minutes — not hours, not a day — 10 minutes. That kind of demand doesn’t happen by accident. It’s the product of two brands that carry genuine heritage weight with their audiences, packaged into something exclusive enough to feel rare and designed well enough to justify the chase. The series quickly became Indian’s most sought-after limited-edition line, and that status has only grown in the years since the last collaboration dropped in 2023.
What the Revival Actually Confirms
Indian Motorcycle CEO Mike Kennedy framed the reunion around the values both companies have built their identities on. “Indian Motorcycle and Jack Daniel’s share deep-rooted American heritage and unwavering commitment to quality, craftsmanship and authenticity,” Kennedy said in the announcement. “We’re excited to reunite with Jack Daniel’s and build on what we’ve previously created together.”
What’s confirmed? Well, a multi-year partnership, a returning V-Twin limited-edition motorcycle series, co-branded merchandise available, and events and activations tied to the collaboration. What’s not confirmed yet though are the specific models, specs, pricing, production numbers, or a release window for the bikes themselves. The press release is deliberate about holding those details back, which is a smart move — the 2018 Scout Bobber proved that scarcity and anticipation are part of what makes these drops land.
Where to Find the Merchandise First
For collectors who want in on the ground floor, the co-branded merchandise collection is the first tangible piece of the revival. It went on sale October 2 at the Jack Daniel Distillery in Lynchburg, Tennessee — available while supplies last — and is rolling out to authorized Indian Motorcycle dealerships nationwide at the same time.
The merchandise is framed as more than branded gear. Both companies are positioning it as a way to experience the partnership’s shared identity before the motorcycles arrive. Given how the previous series performed, it’s a reasonable bet that the bikes won’t be far behind — and that when they do drop, the window to get one will be short.
Two American originals, reunited. Indian Motorcycle and Jack Daniel’s built something genuinely special between 2016 and 2023, and the demand never went away. For collectors who missed the Scout Bobber the first time around, this is the second chance worth watching closely.
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