900 HP, Widebody, One-of-One: The Ram Rumble Bee SRT That Broke the Auction Block
Dana White doesn’t do things halfway. The UFC president stepped onto the Barrett-Jackson Las Vegas auction block on September 11, 2026, and walked away having spent $1.5 million on two Ram performance trucks — including VIN 001, the first retail-production 2027 Ram 1500 Rumble Bee SRT ever built. Barrett-Jackson waived all fees and commissions, meaning every dollar of that hammer price goes directly to charity.
The centerpiece of the lot is a genuine one-off. Ram and SRT’s Direct Connection arm took the already-formidable Rumble Bee SRT — a 777-horsepower, 3.4-second-to-60 street truck — and turned the dial well past what any showroom buyer will receive. The result is a widebody Quad Cab short-bed with over 900 horsepower, hand-painted two-tone livery, and a console badge confirming its singular status. It is, in every meaningful sense, the most extreme Ram pickup ever offered for public sale.
What Makes VIN 001 a True One-of-One
The standard 2027 Rumble Bee SRT is already a serious machine. Its supercharged 6.2-liter Hellcat HEMI V8 produces 777 horsepower and 680 lb-ft of torque, good for an 11.6-second quarter mile and a targeted top speed of 170 mph. Starting price is $97,790 including destination — steep, but grounded in real-world performance numbers.
The auction truck goes further. Direct Connection fitted an upgraded 3.0-liter supercharger that pushes output past 900 horsepower, paired with a MagnaFlow stainless-steel cat-back exhaust.
The suspension is the class-exclusive four-corner air system, engineered to drop the truck’s ride height in Track Mode for improved aerodynamics and stability. Brembo brakes with Flame Red calipers handle stopping duty, and satin-black 22-inch wheels wrapped in 325-millimeter rear tires provide the grip that 900-plus horsepower demands.
The exterior treatment is equally distinctive. Ram’s design team hand-painted the truck in a Molten Red Pearlcoat upper body over Diamond Black Crystal Pearlcoat lower body, with a black center hood stripe and Rumble Bee bedside graphics. Matching red RAM lettering and a numbered console plaque complete the one-of-one authentication. Inside, Natura Plus leather and suede seats, carbon fiber trim, and a Harman Kardon 19-speaker audio system round out a cabin that punches well above the truck’s already-premium base spec.
The Viper-Powered Stablemate That Came Along for the Ride
White’s $1.5 million didn’t buy just one truck. Paired with the Rumble Bee was a heavily customized 2005 Dodge Ram 1500 SRT-10 — the Quad Cab version of the pickup that once held the Guinness World Record as the world’s fastest production truck. Its 8.3-liter V10, sourced directly from the Dodge Viper, produces 500 horsepower and 525 lb-ft of torque. Those numbers earned the SRT-10 its record in an era when pickup trucks were still expected to prioritize hauling over horsepower.
This particular example was built by ProMotorsports in collaboration with Ram, SRT, and Mopar Design VP Mark Trostle. It wears a yellow upper and black lower two-tone finish with Viper-inspired bedside graphics and color-matched wheels — a visual callback to the Rumble Bee’s bee-stripe heritage. The cabin received custom Alea black leather seats with yellow accent stitching. RealTruck contributed PowerStep running boards, a Pro X15 soft roll-up tonneau cover, and Husky Liners floor and bed protection. The 2005 model year was chosen deliberately: it’s the same year “The Ultimate Fighter” debuted on television, the reality series that helped build the UFC into a global brand.
Where the $1.5 Million Goes
The auction’s September 11 date carried weight beyond the trucks themselves. Held on the 25th anniversary of the 2001 terrorist attacks, the sale was framed around honoring first responders and military families. Folds of Honor — a nonprofit that has awarded nearly 73,000 scholarships totaling over $340 million since 2007 — receives a share of the proceeds to fund educational support for spouses and children of fallen or disabled service members. The UFC Foundation’s portion supports Hispanic charities, timed to Mexican Independence Day weekend.
White had originally been scheduled to join Barrett-Jackson Chairman Craig Jackson on the block to encourage bidding. He ended the evening as the winning bidder instead. The VIP UFC experience package included with the lot — a future event of the winner’s choosing — is, as Barrett-Jackson noted with some understatement, a perk White can arrange on his own terms. The winning bid signals something beyond personal taste: when a high-profile buyer drops seven figures on a gas-powered performance truck at a live auction, it says something about where enthusiast demand still sits.
For Ram, the moment lands at an interesting time. The Rumble Bee SRT lineup — with three HEMI V8 options and the only widebody Quad Cab short-bed configuration in the segment — represents a clear statement about the brand’s near-term direction. VIN 001 won’t be replicated, but the production truck it’s based on starts under $100,000. That’s the version buyers can actually order.
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