Unplugged Performance Reveals DuneInspired Up Invincible® Cybertruck Built for Life Beyond the Pavem

The complete Stage 3 Expedition and Pursuit build transforms Tesla’s Cybertruck with steel protection, integrated lighting, modular storage, advanced chassis upgrades, and an off-menu bed liner finish.

• Four independent lighting systems totaling 154 inches of native 48-volt LED illumination sit in the bull bar, hood, roof rack, and front bumper, layered at four heights to eliminate blind ground ahead of the vehicle. The roof-mounted 50-inch double-row bar alone produces 38,400 raw lumens with a beam range beyond 3,000 feet
• Steel replaces factory plastic throughout: front bumper, bull bar, rocker panels and side steps, plus a heavy-duty rear bumper with integrated hitch and dual swing-arm system Pre-preg carbon-fiber, Kevlar-reinforced hood and satin dry carbon-fiber wide-body fenders add 60 millimeters (2.3 inches) of total track width to clear 20×9 UP-03 Beadlock wheels
• Stage 3 Pursuit Package adds CYBRSHOCKS rear secondary shocks, a three-way adjustable rear sway bar, and upgraded front and rear brake pads to control the mass and capability the build introduces

• Finished with a customer-supplied FlexiShield Dune colored paint protection film, XPEL clear film over the exposed carbon, and a sprayed-in bed liner now offered through Unplugged Performance Tesla Services by request
• Packages are available to ship to Cybertruck owners worldwide and also as fully upgraded turnkey vehicles in America

Hawthorne, California, August 6th – Unplugged Performance has revealed a Tesla Cybertruck built to the full specification of its UP INVINCIBLE® program, finished in a desert-sand exterior and delivered to a customer on the opposite side of the country. Each component here is a production part within the UP INVINCIBLE® program, available to any Cybertruck owner as an individual upgrade or as a complete Stage package.

‘There are many Cybertruck owners who appreciate the road-focused factory configuration, with its efficiency-oriented tires and utilitarian stainless-steel exterior. The UP INVINCIBLE® program was created for those seeking a more distinctive, expressive, and capable vehicle, one engineered to confidently explore the wide range of terrain found across our country and around the world. It is built for Cybertruck owners who want the freedom to pursue adventure, wherever the destination may lead,’ said Ben Schaffer, CEO of Unplugged Performance.

THE DUNE CYBERTRUCK

A Dune-colored glossy PPF wrap gives the vehicle a unique appearance that blends into desert sand, while standing out on the road by replacing the Cybertruck’s standard bare stainless exterior with something that looks at home on open terrain.

UP INVINCIBLE®: THE PROGRAM UP INVINCIBLE® is the comprehensive upgrade path that converts a stock Cybertruck into a purpose-built expedition vehicle. The program upgrades the Cybertruck’s factory plastic components into ultra-heavy-duty steel, replaces the cast factory wheels with stronger forged wheels, and pairs that durability with integrated lighting, forged beadlock wheels, suspension control, and expedition-ready storage.

This build combines two of the program’s most complete packages.

• The Stage 3 Expedition Package ($20,605) forms the foundation, bundling off-road protection, utility, integrated lighting, and premium carbon-fiber components into one upgrade path. Owners who want the full transformation in a single step specify Expedition.

• The Stage 3 Pursuit Package ($1,125) addresses how the vehicle stops and handles. Steel armor, roof-mounted equipment, and a larger wheel-and-tire package change how a Cybertruck behaves. Pursuit restores control in proportion to the capability added.

FRONT-END ARCHITECTURE UPGRADES The front of the vehicle carries four separate lighting systems, mounted at four heights, aimed at four distances, providing dramatic nighttime vision capabilities.

At the leading edge, the UP INVINCIBLE® steel bull bar carries an integrated 32-inch light bar running native to the Cybertruck’s 48-volt architecture, with no converters and no auxiliary loom built around a 12-volt part. The 32-inch bar carries 30 LEDs in a combo pattern with 1,130 yards of visibility. The bull bar starts at $2,495, with light bar and winch options available. The bull bar mounts to a heavy-duty off-road steel front bumper in place of the factory plastic bumper.

The Expedition Package adds a pair of 11-inch light pods to the front bumper, positioned as ditch lights. They illuminate the immediate periphery, the edges of the trail and the obstacle sitting outside the main beam pattern, while maintaining a clean, integrated profile design.

Above them sits a pre-preg carbon-fiber, Kevlar-reinforced hood carrying a curved 50-inch light bar, also native 48-volt, integrated into the hood structure. The hood-integrated bar carries 48 individual LEDs in a combo beam pattern, providing 1,145 yards of visibility. The complete hood system with integrated light bar is priced from $3,895. The curvature and elevation are deliberate: the hood bar and the bull bar illuminate different ground. Run together, they extend the field of vision across two planes, so nothing ahead of the vehicle arrives as a surprise.

WHEELS, TIRES, & STANCE The build rides on 20×9 UP-03 Beadlock wheels in Satin Black (from $4,995/set), wrapped in BFGoodrich All-Terrain T/A KO3 tires. The wheel offers two mounting configurations: a DOT-approved non-beadlock setup for road use, and a true beadlock configuration for heavy off-road work, where low tire pressure and high instantaneous torque would otherwise let the bead unseat from the rim. Black DLC-coated titanium lug nuts ($545) secure the wheels, shedding weight against factory hardware and holding their finish through repeated removal.

With the aggressive wheel and tire offset from the UP-03’s, this customer also wanted the corresponding bodywork to complement the truck’s newfound stance. Satin dry carbon-fiber wide-body fender flares ($3,295) add 20 millimeters per side at the front and 30 millimeters per side at the rear, a total track width increase of 60 millimeters, or 2.3 inches. The flares keep the tire package covered while adding minimal mass, and the wider track improves stability under the weight this build carries up high.

SIDE PROTECTION

Heavy-duty UP INVINCIBLE® steel rock sliders and integrated side steps shield the Cybertruck’s sides against rock strikes, ruts, and the scrapes that turn into structural damage.

The same component also solves an everyday problem. A Cybertruck sits high, so the step surface from the rock sliders makes getting in and out straightforward and the rear integrated rockslider also makes for a convenient step to help get safely into and out of the bed.

ROOF, RACKS AND EXPEDITION STORAGE

A four-bar roof rack system expands the Cybertruck’s carrying capacity to take: spare wheels, cargo boxes, traction boards, and water. Within the Expedition Package, the front rack carries a 50-inch double-row light bar, adding a fourth lighting plane at maximum elevation for long-range visibility across open terrain. The 96-LED double-row bar delivers 38,400 raw lumens at a 6000K color temperature, reaching beyond 3,000 feet and delivering 1 lux of illumination at 507 yards. Offered from $845 as a standalone upgrade.

MOLLE side sails run along the sail panels, providing modular mounting points for gear, lighting, and storage accessories. The MOLLE system here is universal across the program, so mounting hardware specified for the sails also fits the rear swing arms.

REAR-END ARCHITECTURE

A heavy-duty UP INVINCIBLE® steel rear bumper replaces the factory unit with an integrated hitch, integrated lighting, and significantly improved rear clearance. By raising the departure angle 2.7 degrees beyond Tesla’s claimed 28-degree factory specification, the bumper delivers a total departure angle of 30.7 degrees, helping the Cybertruck clear steep exits and off-road obstacles that could cause the factory bumper to make contact.

The Expedition Package includes an optional rear side step, improving access to the bed on a lifted truck carrying a loaded roof rack.

This customer specified the dual swing-arm system ($965 each), which mounts to the rear bumper and uses the same universal MOLLE architecture found on the side sails. Left- and right-side swing arms open the rear of the vehicle into an expandable storage platform for recovery gear, water cans, or a spare tire, and swing clear for full bed access. Unplugged Performance also offers a fifth-wheel carrier that mounts to the swing arm system. This customer left the arms open for freedom in accessory configuration.

SUSPENSION, HANDLING AND BRAKING

The Stage 3 Pursuit Package covers what the photographs miss. CYBRSHOCKS rear secondary shocks ($2,295) improve rebound and compression control at the rear axle, holding the vehicle settled across washboard, whoops, and rutted terrain instead of packing down or wallowing. Drivers gain speed across rough ground.

A three-way adjustable rear sway bar ($335) with polyurethane bushings lets the owner tune handling balance to the vehicle’s use. Highway transit, technical rock work, and open desert reward different roll stiffness, and the adjustment happens by hand at the bar.

Upgraded front and rear brake pads ($790) restore stopping confidence in proportion to what the build adds. Steel armor, roof-mounted equipment, larger wheels, and expedition load all increase what the brakes handle.

The Pursuit Package ships with a set of UP Forged UP.FIT wheels. However, this customer opted to upgrade to the UP-03 Beadlock wheelset.

FINISH: PPF, CARBON AND BED LINER

Unplugged Performance operates as a premium wrap installer for the Cybertruck alongside its hardware program, with dozens of vehicles finished at its Hawthorne facility.

The desert exterior on this build comes from a full wrap in customer-supplied FlexiShield Dune, a colored paint protection film. Built from thermoplastic polyurethane, it performs as clear PPF does, guarding against rock chips, road debris, and UV, while carrying color through the film itself. The construction gives it self-healing behavior: light scratches and swirl marks recover with heat from the sun or a heat gun. It resists hard water spotting, acid rain, and solvents, and it holds its color where vinyl yellows and cracks.

The exposed carbon-fiber hood and all four carbon-fiber fenders wear XPEL clear paint protection film, which shields those surfaces without obscuring the weave.

The bed and other rear plastic components carry a sprayed-in bedliner for a textured and impact-resistant bed surface that will haul recovery equipment and other items. Bed liner finishing is a new capability through Unplugged Performance Tesla Services.

PROVING GROUND

The Unplugged Performance team fitted and installed every component on this build at the company’s Hawthorne, California headquarters, adjacent to the Tesla Design Studio, where it has worked on Tesla performance upgrades for more than a decade.

Development runs on pavement and off it. Unplugged Performance hosts TeslaCorsa, the first track day series dedicated to Tesla vehicles, and campaigns its own Cybertrucks and Tesla platforms at circuits including Buttonwillow Raceway to validate suspension and brake components under sustained load. UP INVINCIBLE® hardware has also run at King of the Hammers in Johnson Valley, California, and at the Mint 400, across days of rock crawling and desert racing, before final production reaches a customer vehicle.

AVAILABILITY

Every component on this Cybertruck belongs to the UP INVINCIBLE® program and is available to any Cybertruck owner. The program scales from a single steel bumper through to the complete Stage 3 Expedition and Pursuit specification shown here. Owners can configure one component at a time or in one step, and the Unplugged Performance team advises on specification according to how each vehicle gets driven. The Stage 3 Expedition Package is priced at $20,605 and the Stage 3 Pursuit Package at $1,125. Full pricing for individual components is available at unpluggedperformance.com.
Photo credit: Unplugged Performance
Posted on Autotech-plus.com

Related Posts