This Widebody G-Wagon Packs Over 40 Custom Carbon-Fiber Parts

Urban Automotive is done riding shotgun at SEMA. The British customizer, known for carbon-fiber Widetrack kits on Mercedes-AMG and Rolls-Royce models, has its first independent SEMA 2026 stand at Central Hall booth 24777 in Las Vegas from November 3 to 6. Previously, Urban’s builds only reached the show floor through its distribution partners.

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The move comes as Urban Automotive USA posts its strongest growth yet, with 2026 sales already doubling the company’s 2025 numbers. To mark the occasion, Urban brought two showpieces: a Mercedes-AMG G63 G-Wagon Widetrack debuting a new 23-inch forged wheel design, and a Rolls-Royce Cullinan Series II Widetrack finished in Emparador Truffle with a full black-trim treatment.

The G63 G-Wagon Widetrack Debuts New UV-9 Wheels

The G-Wagon is the headline build, wrapped in Inozetek SQ navy paint protection film and wearing the world debut of Urban’s new Urban-Vossen UV-9 forged alloy wheels in a 23-inch fitment. The wheels join an existing lineup that includes the UV-1R, UV-4, UV-6, UV-7, and UV-8 designs, all paired here with Yokohama rubber.

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More than 40 bespoke carbon-fiber components, all designed and produced in-house by Urban, make up the Widetrack package. That includes flared carbon-fiber front and rear wheel arches, a replacement carbon-fiber front bumper with honeycomb mesh inserts and a five-piece front splitter, plus a closed-vent bullnose bonnet carrying the Urban badge and an Urban-branded front grille. A high-powered LED roof light bar finished in visual carbon fiber rounds out the front end.

At the back, Urban fitted an upper spoiler, a spare wheel carrier, and a replacement bumper with an integrated diffuser, all in visual carbon fiber. The side profile gets Widetrack arches in partial body color with exposed carbon detailing, extended side sills, indicator surrounds, and an anodized aluminum billet side-exit exhaust finisher, backed by a Milltek performance exhaust for a louder voice to match the wider body. Urban also offers interior personalization on the G-Wagon, including bespoke seat upholstery and steering wheel retrimming.

The Cullinan Series II Gets The Widetrack And Black Pack Treatment

Sitting alongside the G-Wagon is a Rolls-Royce Cullinan Series II finished in Emparador Truffle, running Urban’s Widetrack program alongside a full exterior Black Pack that swaps out the Cullinan’s chrome trim for dark finishes, right down to a Black Spirit of Ecstasy hood ornament.

The carbon-fiber work includes a full replacement front bumper with a visual carbon front splitter, a replacement rear bumper with an integrated carbon-fiber diffuser, and extended carbon-fiber wheelarches. Extended side sills with carbon-fiber vents widen the stance further, while a two-piece upper rear wing and a lower decklid spoiler, both in visual carbon fiber, finish off the rear. The wider body sits on 26-inch Urban-Vossen UV-7 alloy wheels.

Why Urban’s Independent Booth Matters

Urban Automotive USA Vice President Sandro Bucher called the dedicated booth “a major step for Urban Automotive,” pointing to the United States as a critical market for the brand’s growth. General Manager John Manners said the two SEMA builds showcase Urban’s distinctive styling and its ambition to gain recognition for its British-designed customization programs in the United States.

For a brand built on OEM+ personalization, doubling US sales in a single year is a strong signal that American buyers of G-Wagons and Cullinans are increasingly willing to go beyond factory spec. An independent SEMA presence gives Urban a direct line to that audience going forward, rather than leaning on partner booths to get its carbon-fiber builds in front of buyers.