Subaru to enter captive finance business in the U.S.

August 7, 2026 by Subaru
Subaru Corp (SBR) and Subaru of America, Inc. (SOA) today announced Subaru will enter the captive finance business to provide financing directly to Subaru of America customers and retailers, further bolstering Subaru’s key U.S. operations. SOA also announced an extension of its partnership with long-term financial partner Chase to supply financial services for its Subaru Motors Finance (SMF) division through the transition, providing continuity for existing customers and retailers through SMF. Subaru customers with existing loans and leases will not be affected by the changeover. Subaru plans to begin supplying a full range of financing options, including retail loans, leases, and floor plan financing, with a target date of 2030.

Yoichi Hori, Chairman and Chief Executive Officer, Subaru of America, Inc.: ‘Entering the captive finance business will help us support our sales division and our retailers, and strengthen our relationship directly with our customers, which will provide long-term value for our shareholders and partners. This is a strategic opportunity to create future growth and continue our focus on customer loyalty.’

Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: ‘This is a forward-looking move that provides Subaru with a stronger foothold in the U.S. market and allows us to grow our relationships with our customers and retailers. Having Chase as a continued and strong partner signals to our customers, retailers, and stakeholders that we are committed to building this new platform for lasting success.’