Subaru of America Reports July 2026 Sales Increase

Subaru of America, Inc. (SOA) today reported 54,454 vehicle sales for July 2026, a 0.8 percent increase compared to July 2025. Strong Forester sales continued, making it the volume leader for the seventh month in a row, with Crosstrek sales numbers once again close behind.

Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: ‘Every new Subaru vehicle sale is an opportunity to deepen the trust and lasting relationships we’ve built with our customers, whether they choose one of our reliable gas, hybrid, or electric models. That same commitment extends beyond the road and into the communities we serve, and this month we’re proud to kick off the sixth year of Subaru Loves Learning® while celebrating the milestone of helping more than one million students with the support of our retailers.’

Following Forester’s top-seller position with 15,873 vehicles sold, a 33.5 percent increase over the previous year, Crosstrek reached 15,789 vehicles sold. Outback also contributed with 13,917 vehicles sold, and WRX continued its growing sales streak, offering an affordable manual option for enthusiast drivers.

Troy Poston, Senior Vice President of Sales, Subaru of America, Inc.: ‘Strong demand for Crosstrek and Forester, and Outback paired with the ongoing momentum of WRX, underscores the winning combination of affordability, advanced technology, and long-term dependability that customers expect from Subaru. Combined with the exceptional dedication of our retailers, these strengths continue to make Subaru a trusted choice for drivers nationwide.’