Jeep Brand Makes a Splash in Windsor to Celebrate 85 Years in Canada

July 17, 2026 by Jeep
The Jeep® brand marks 85 years in Canada with a larger-than-life celebration on the Detroit River in Windsor, Ontario, floating a 12-metre-high (40-foot) by 11-metre-wide (37-foot) rubber duck at the base of the Great Canadian Flag, directly across from Stellantis Canada’s headquarters. The playful tribute to Jeep Ducking culture brought the community together with music, giveaways and a showcase of current and classic Jeep vehicles, including a 1943 World War II-era Willys MB and a Windsor-built 1968 M38A1 Canadian Willys Jeep.

The event also coincided with the recent launch of the Jeep brand’s new national bilingual marketing and advertising campaign, ‘Anyone Who Gets It,’ which invites Canadians to ‘join the club’ and builds on the brand’s legendary spirit of freedom, adventure and capability. As Jeep celebrates 85 years in Canada, it continues to honour the passionate community and unmistakable culture that have helped make it an icon of off-road leadership and adventure.

Canada Jeep
For 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.