INEOS Automotive records best ever halfyear sales and welcomes new Global Sales Director

July 17, 2026 by INEOS Automotive
• Grenadier orders grow 14.6% YoY in H1 with record first-half performance driven by both retail sales and increasingly significant fleet deals
• Growing interest from European defence and security sectors follows numerous orders from corporate, public sector and emergency services worldwide
• Further investment in sustaining positive trajectory includes appointment of new Global Sales Director, Sagree Sardien and continued expansion of retail network
• Mike Whittington, CCO of INEOS Automotive, says: ‘That we’ve achieved our strongest ever first-half is testament to the dogged determination and tireless work of our team and our retail and service partners around the world.’

Following a record Q1 2026, a buoyant second quarter has helped INEOS Automotive to post its best ever half-year for customer orders.

Sales of the Grenadier 4X4 in Q2 2026 were 9.3% higher than for the same period last year, following a 20.0% Q1 YoY rise. Together, the two strong quarters have resulted in INEOS Automotive posting its best ever first-half sales, up 14.6% on the previous year.
INEOS Automotive’s order bank is built primarily on new retail sales, in parallel to an increasing number of customers returning for their second Grenadier at finance renewal. Beyond retail, a significant volume of Grenadier orders is now coming from fleets across a broad range of corporate, non-profit and public service sectors, and most recently from the defence arena.

‘Sustaining double-digit growth is a tough challenge for any automotive business continuing to face the current volatile market conditions. That we’ve achieved our strongest ever first-half is testament to the dogged determination and tireless work of our team and our retail and service partners around the world’, commented Mike Whittington – Chief Commercial Officer, INEOS Automotive.
NEW COMMERCIAL LEADERSHIP AND RETAIL NETWORK EXPANSION
To boost further growth, INEOS Automotive continues to invest in sales and aftersales. It has strengthened its senior commercial team with the appointment of Sagree Sardien as Global Sales Director, effective from 1 July. Sardien’s role includes responsibility to drive the brand’s global commercial growth strategy and progress further network development. Sardien joins from Mercedes-Benz where she held several senior executive, regional and global leadership roles and brings over 20 years of automotive experience.

---

Trending News• Production milestone: Škoda Auto builds its one-millionth Karoq
• Supervisory Board appoints Dorothea von Boxberg to the Board of Management of BMW AG
• KGM Hereford raises funds for ‘We Are Farming Minds’
• Broad Arrow Presents 40 Influential Mercedes-Benz Youngtimer Cars from The Patina Collective via its Global Icons Online Auction Series
• Four Million and Counting: Nissan Qashqai Cements its SUV Success Story

---

‘Sagree is another valuable addition to our senior team as we continue to expand our global footprint,’ said Whittington. ‘She brings an enviable track record of success and a wealth of international experience, and will be instrumental in sustaining our positive global sales trajectory.’
Sagree Sardien, Global Sales Director at INEOS Automotive, added: ‘I’ve watched with great interest as INEOS Automotive has made rapid progress from start-up to global automotive brand. The opportunity to bring experience to a young, yet very ambitious OEM as it develops its global sales operation is rare in our industry. I’m looking forward to driving the next chapter of the brand’s commercial direction, for our retail partners and more importantly our customers.’

INEOS Automotive continues to expand its global footprint bringing the total number of sales and service locations globally beyond 250. The Grenadier Station Wagon and Quartermaster pick-up are on sale in over 50 global markets across North America, Europe, Africa, the Middle East, Southeast Asia, China and Australia.