Volkswagen announces pricing of allnew 2027 Atlas

• 2027 Atlas has a starting MSRP of $41,610 for FWD and $43,610 for AWD
• More features are standard than ever before, including power tailgate, rear sunshades, dual wireless charging, and Park Distance Control

• Reimagined interior has real wood décor and ambient lighting as standard, with available 15-inch infotainment and Nappa leather
• Upgraded 2.0-liter engine offers more power and better fuel economy than the outgoing model
Reston, VA — Volkswagen of America, Inc. today announced official pricing for its all-new 2027 Atlas. The second-generation 7-seater midsize SUV builds on the success of the original Atlas with bolder design, smarter tech, and premium features where they matter most. Pricing starts with the SE trim at $41,610 MSRP for front-wheel drive and $43,610 MSRP for 4Motion® all-wheel drive. Destination for all models is $1,525.

SE
The entry-level Atlas SE starts at $41,610 MSRP for front-wheel drive and $43,610 MSRP for 4Motion all-wheel drive. The SE trim features: 18-inch machined aluminum-alloy wheels; LED headlights with AFS (Adaptive Front-lighting System); LED taillights with animation; power-adjustable, manual-folding, heated side mirrors with auto-dim feature on driver’s side; a power liftgate with Easy Open and Close; and black roof rails. For convenience, the Atlas features KESSY® keyless entry for the front doors and tailgate, front and rear Park Distance Control, and remote start preparation. Three new colors—Blackberry, Sacramento Green, and Sandstone—join the returning palette, which includes Deep Black Pearl, Mountain Lake Blue, Opal White, Pure Grey, and Silver Mist.

Moving into the cabin, the second-generation Atlas showcases significant upgrades in interior quality, equipment, and materials, as well as a more modern, elegant design. Real wood décor graces the cockpit, along with 10-color ambient lighting. The gear selector has been moved onto the steering column, freeing up space for a large console that has space to charge two mobile phones wirelessly side-by-side with updated Qi2 15W charging. Paddle shifters on the steering wheel for Tiptronic® manual gear selection are standard on all Atlas models.

The Atlas SE model is fitted with Volkswagen’s 10.25-inch Digital Cockpit Pro configurable gauge cluster and a 12.9-inch central infotainment display. The new Driver Experience Dial on the center console lets you easily adjust volume, drive modes, and the Atmospheres feature. This combines the ambient light and audio settings to enable occupants to tailor the vehicle’s mood to their preferences. Up to five preset Atmospheres are available, as well as a custom selection.

The entry Atlas features a 9-speaker sound system; Sirius XM® Satellite Radio; HD radio; natural voice control; a total of seven USB-C charging ports; Bluetooth®; and wireless App-Connect. For model year 2027, premium connected vehicle services enabled by myVW+ will be bundled together in one In-Vehicle Premium subscription for increased convenience. Atlas includes a three-month trial of In-Vehicle Premium, which includes:

• Premium Navigation that includes Real-Time Traffic and online Points of Interest
• Premium Speech that incorporates generative AI
• Premium Radio that allows access to more than 30,000 radio stations and more than 1 million podcasts
• Wi-Fi hotspot capability that can connect up to four devices
• AirConsole®, which allows you to use the infotainment center as a gaming platform in conjunction with passengers’ smartphones while the vehicle is parked
• myQ Connected Garage, which adds remote access to your garage via in-vehicle touchscreen, voice command, Valet Mode on the myVW app, and geo-fencing

To keep occupants comfortable, 3-zone Climatronic® automatic climate control is standard, along with heated and ventilated front seats, a heated leather-wrapped steering wheel, new B-pillar air vents, and newly standard rear sunshades. The 12-way power driver’s seat now features enhanced 4-way lumbar support, and leatherette seating surfaces are standard—in either moody Soul black with Pure Grey accents or airy Mistral grey.

The SE model also features a 50:50 fixed third-row seat with cargo fold down, a standard sliding 60:40 second-row bench that also folds flat, and dual hatch lights and a 12-volt outlet in the luggage compartment. The 2027 Atlas SE is equipped with 2,000-pound trailer preparation, including electronic parking brake with Hill Hold Assist and Hill Descent Control on AWD models.

The second-generation Atlas adds an additional front airbag between the driver and front passenger, for a total of seven. Driver assistance features include IQ.DRIVE® technology that includes the latest version of Travel Assist that allows for driver-initiated lane changes, while Emergency Assist can now guide the vehicle to the side of the road if it senses a medical emergency. Light Assist, which automatically switches on the headlamp high beams above 18 mph on dark or poorly lit roads if there is no oncoming traffic detected, is also standard.

SE w/ Technology
Building from the SE trim, starting MSRP for the Atlas SE w/Technology is $45,610 FWD and $47,610 for 4Motion AWD. In addition to the equipment set from the SE model, the SE w/Technology comes with newly designed 20-inch aluminum-alloy wheels, an illuminated double DRL lightline with front and rear illuminated logos and illuminated exterior door handles.

Inside, the 10-color ambient lighting extends under and around the dashboard loop as well as into the front seat footwells. The SE w/Technology also adds a 15-inch infotainment display, and the rearview mirror gets HomeLink® and a compass. KESSY keyless access operates on all five doors on this model, and remote start, as well as a 115-volt power outlet in the second row are standard.

Atlas SE w/Technology models and above offer a towing capacity of 5,000 pounds with a braked trailer and have a standard factory-installed trailer hitch.

As with previous Atlas models, a massive panoramic sunroof is available as an option for $1,200, while Captain’s Chairs for the second row are available for $695. A black wheel package is available for $595.

SEL R-Line
Starting MSRP for the SEL R-Line is $52,110 and 4Motion all-wheel-drive is standard. R-Line design now applies to the top two trims of the 2027 Atlas lineup, bringing more sculpted front and rear bumpers, body-color side sills, a blacked-out grille, R-Line wheel designs and badging, stainless steel pedals, and illuminated scuff plates.

In addition, the top two trims benefit from chrome window surrounds and silver roof rails. In addition to the SE w/Technology model content, the SEL R-Line also has full projector LED headlights; a panoramic sunroof; heated washer nozzles, and Dynamic Road Sign Display.

When it comes to comfort and convenience, the SEL R-Line adds Varenna leather seating surfaces; a head-up display; Discover Media navigation; driver-side thigh support; heated and ventilated second-row outboard seats; a memory function for the driver’s seat and exterior mirrors; a 12-way power passenger seat with 4-way lumbar support; and 30-color ambient lighting that adds an organic spiral pattern to the dash, which twists and morphs through innovative perforated backlit door panels in the first and second rows.

Captain’s chairs are available as an option at $695.

SEL Premium R-Line
The top-of-the-line SEL Premium R-Line models are also only available with 4Motion AWD and are priced at $56,610 MSRP. Exterior features build on the SEL R-Line with new 21-inch aluminum-alloy wheels, mirror puddle lights featuring the VW logo, and power folding mirrors.

Inside, the SEL Premium R-Line benefits from Nappa leather seating surfaces with unique patterned stitching and perforated headrests. An additional color of Garnet Red is added, alongside an improved full-back massage function on the front seats. A 14-speaker Harman Kardon® premium audio system includes a center speaker and a subwoofer.

The SEL Premium R-Line also adds the latest version of Park Assist Plus and an Area View Camera. Captain’s chairs are again an option at $695.

About Volkswagen
Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America, which is an indirect subsidiary of Volkswagen AG. Headquartered in Reston, Virginia, Volkswagen of America sells the Atlas, Atlas Cross Sport, Golf GTI, Golf R, ID.4, ID. Buzz, Jetta, Jetta GLI, Taos, and Tiguan vehicles through more than 600 independent U.S. dealers. Volkswagen Group of America operates a state-of-the-art assembly facility in Chattanooga, Tennessee which produces Volkswagen brand vehicles including the Atlas and Atlas Cross Sport. The global Volkswagen Group is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Learn more at www.vw.com or media.vw.com.

‘4Motion’, ‘Climatronic’, ‘IQ.DRIVE’, ‘KESSY’, ‘R-Line’, ‘VW’, ‘Volkswagen’, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. ‘Bluetooth’ is a registered trademark of Bluetooth SIG, Inc. ‘Harman Kardon’ is a trademark of Harman International Industries, Incorporated. ‘HomeLink’ is a registered trademark of Gentex Corporation. ‘Tiptronic’ is a registered trademark of Dr. Ing h.c. F. Porsche AG. All other trademarks are the property of their respective owners.

This information and any vehicle specifications are preliminary and subject to change.

Features and technical data apply to models offered in the USA. They may differ in other countries.

All prices provided are the Manufacturer’s Suggested Retail Price and exclude destination, taxes, title, accessories installation, other options and dealer charges. Dealer sets actual price.

Always pay careful attention to the road, and do not drive while distracted.

When using keyless push-button start or remote start, do not leave vehicle unattended with the engine running, particularly in enclosed spaces. See owner’s literature for important information.

Not all App-Connect features are available on all operating systems. Message and data usage rates apply. App-Connect features require compatible device, operating system, and mobile apps. See mobile device and app providers for terms and privacy.

Maximum tow rating for braked trailer only when equipped with appropriate third-party trailer brake controller and factory-installed towing hitch. Vehicle load, other accessories, and options may reduce maximum towing capacity. See owner’s literature for important information.

Airbags are supplemental restraints only and will not deploy under all crash circumstances. Always use safety belts and seat children only in the rear, using restraint systems appropriate for their size and age.

Driver assistance features are not substitutes for attentive driving. See owner’s literature for important information.

Park Assist utilizes autonomous steering. However, entering and exiting parking spots, as well as preventing collisions are always the responsibility of the driver. See owner’s literature for important information.

Connected vehicle services enabled through myVW+ are available on most MY20 and newer vehicles and require an included or paid subscription, some of which may have their own terms and conditions. All connected vehicle services require the myVW app and myVW account, cellular connectivity, network compatible hardware, compatible infotainment system, availability of vehicle GPS signal, and acceptance of Terms of Service. Not all services and features are available on all vehicles and some features may require the most recent software update. Services depend on connection to and continued availability of 4G LTE cellular service, which is outside of Volkswagen’s control. Services are not guaranteed or warranted in the event of 4G LTE network shutdowns, obsolescence, or other unavailability of connectivity due to existing vehicle hardware or other factors. All services are subject to change, discontinuation, or cancellation without notice. Certain connected vehicle services may require additional payment for emergency or other third-party services rendered such as towing or ambulance transport services. Message and data rates may apply for app and web features. Connected vehicle services are not available on most MY20 Passat vehicles or rental fleet vehicles. See Terms of Service, Privacy Statement, and other important information at vw.com/connected. Always pay careful attention to the road and do not drive while distracted.

3-month In-Vehicle Premium connected vehicle services available on most MY27 and newer vehicles and included plan begins on the original (new, unused) vehicle in-service (purchase) date. Paid subscription is required to continue services after included plan expires. Visit the shop tab in the myVW mobile app to see how much time is remaining on your In-Vehicle Premium plan. Premium Navigation requires vehicle to be equipped with compatible infotainment system with navigation. Premium Radio is not available on MY27 and newer electric vehicles. MyQ Connected Garage requires myQ compatible connected garage door and myQ account. See myq.com/app/myq-compatibility for information on myQ compatibility. Availability of voice control functions and generative artificial intelligence features through Premium Speech vary based on vehicle model, model year, and trim. MY23 and older vehicles do not have AI features. Al features integrated with Premium Speech are provided by a third-party, and use of the Al features are subject to the third-party provider’s terms of use and privacy policy. Volkswagen is not responsible for the completeness, reliability, or accuracy of any information provided as a result of using the Al features. Any actions taken or reliance on such Al features are at your own risk. Always consult the Owner’s Manual for specific information about your vehicle. Responses provided by the AI features are limited to information and events before November 2023.

The Wi-Fi Hotspot feature is intended for passenger use only. Certain services may collect location information. Up to 4 devices can be supported using in-vehicle connectivity. 4G LTE coverage is not available in all areas. Use of Wi-Fi Hotspot is subject to the data provider’s customer agreement. Wi-Fi speeds may be reduced for customers who exceed a certain amount of data usage per month. See materials provided by the data provider for terms, privacy, and data security details. Services are not guaranteed or warranted in the event of 4G LTE network shutdowns, obsolescence, or other unavailability of connectivity due to existing vehicle hardware or other factors. AirConsole Games requires vehicle to be equipped with compatible infotainment system, and availability of vehicle 4G LTE cellular and GPS connectivity. Acceptance of AirConsole terms and a compatible smartphone is required for gameplay. AirConsole is a product of N-Dream AG. Volkswagen does not have control over the portfolio of games available on the AirConsole platform. Game content, game availability, compatibility, and features are managed solely by N-Dream AG and are subject to change, discontinuation, or cancellation without notice. Certain games can be supported by coordinated lighting effects using the ambient lighting in select vehicle models and trims.

Sirius XM Radio trial period begins upon vehicle in-service date. Trial length and service availability may vary by model, model year or trim. Three-month trial subscription of SiriusXM on satellite-radio equipped vehicles, includes access online and on the app. Service not available in AK & HI. See dealer for complete details. ©2026 Sirius XM Radio Inc. SiriusXM and all related marks and logos are trademarks of Sirius XM Radio Inc.
Photo credit: Volkswagen
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