Neil Fiorentinos appointed CEO of BMW Group UK and Ireland

July 6, 2026 by BMW
• Neil Fiorentinos to become CEO of BMW Group UK and Ireland from 1 September 2026
• David George to leave BMW Group to take up a leadership opportunity outside the company
Farnborough. Neil Fiorentinos has been appointed Chief Executive Officer of BMW Group UK and Ireland effective from 1 September 2026.

He will succeed David George, who will take up a leadership opportunity outside the company. David has led the UK and Ireland business since January 2024 and has played a key role in maintaining BMW’s leadership in the UK premium segment.

Neil currently serves as CEO of BMW Group Central and Southeastern Europe based in Salzburg and oversees commercial operations across 12 countries. Since joining BMW Group in South Africa in 1994, he has held a number of senior leadership roles across the organisation, including CEO of BMW Netherlands and President and CEO of BMW Group Asia.

With more than three decades of international experience, Neil brings broad expertise from across BMW Group, including deep knowledge of the company’s brands, and its sales and marketing operations. His proven leadership will be instrumental in driving the continued success and development of BMW Group UK and Ireland.

Neil Fiorentinos’s appointment is subject to approval by the Financial Conduct Authority.